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Tank 300, as a "blockbuster" model launched by the Great Wall WEY, has become a popular model without being put on the market, with many potential consumers. The model has been hot from its debut to its official launch, not only the price is rare after the launch, but also can only be booked online after the launch of the new car.

The tank 300 was released for pre-sale at the Guangzhou Auto Show at the end of November, with a price of 17.58-213800 yuan until the car officially went on sale in mid-late December, with the new car selling at the same price as the pre-sale price, which is rare for most models. Perhaps it is the capriciousness of the continued popularity of the Tank 300.

Not only that, the post-launch tank 300 can only be ordered through the official APP platform. Earlier, media visited a number of 4S stores of the Great Wall WEY and saw that there was only one tank 300 as a display car in the entire 4S store, and even potential consumers said they wanted a test drive and said there was no new car to the store. Perhaps it is because the model has just hit the market and is only in a state of insufficient capacity.

For this reason, new cars can only be booked in advance, but new car bookings cannot be booked through dealers, and all bookings can only be done through the WEY brand App, including the full process of car selection, booking and car purchase. Of course, when the tank 300 was pre-sold, the Great Wall announced that it could only be booked through APP, and after the new car was booked, it would be picked up in the 4S store.

Maybe the tank 300 that could have been ordered offline can only be booked online, which can keep the tank 300 hot, after all, it can keep the model feel like a "very best-selling" and "car shortage". After all, hunger marketing can not achieve the best in terms of sales volume, but it can maintain the brand effect and realize the brand premium. The most typical example is a high-end brand that has to wait for half a year to increase the price of its models. In recent years, such a sales model has only appeared in new energy brands, so that car companies can "production and sales", to maintain the reputation of products, independent brand Geely Lecke has also appeared.

However, there is another advantage in this way, that is, it can be set at an official uniform price, and there will be no malicious competition among dealers, so that dealers can compete for customers by giving additional activities, so that dealers can only play the role of vehicle display and delivery. after all, devolving sales rights to terminal dealers may lead to a "price war".

According to the news previously released by Great Wall Automobile, only half a month after the pre-sale of the Tank 300, the number of orders for the model has exceeded 10, 000, which is a good performance for hard off-road models, even for an independent luxury brand model with a price of nearly 200000 yuan.

Generally speaking, compared with the traditional 4S store car purchase experience, online car purchase such a novel sales model is also the general trend of the rapid development of the Internet. For car companies, it is better to maintain the reputation of the models and achieve gradual upward development than to decline after suddenly reaching the peak of sales. For consumers, there will be no need to increase the price and lift the car, except that it will take a little longer to wait for the car.

As the main push model of WEY, the car is also relatively rich in configuration, and it is the first non-load-bearing body model under Great Wall with enhanced class, matching three differential locks, tank U-turn and creep mode and other functions, fully demonstrating the image of Great Wall's independent hardcore cross-country SUV.

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