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Since Tesla became a hit in the global market, Tesla has set a sales target of 500000 vehicles this year. This is much higher than the 367500 vehicles delivered by Truss last year, which is a big challenge for Tesla. But faced with only five days left, Musk said it could still be achieved.

Tesla CEO Musk said in his latest email to employees that the company can still meet its target of delivering 500000 electric vehicles in 2020, but everyone needs to "go all out", according to foreign media reports. Musk wrote in an email: after today, we have only five days to reach the historic milestone in the manufacture and delivery of 500000 cars. Please do your best to achieve this goal. for this great milestone, the whole company needs to work together to achieve it.

According to Tesla's sales data this year, Tesla has delivered 318400 new cars in the first three quarters of this year, if the sales target of 500000 vehicles is to be followed. That means Tesla will have to deliver 181600 new cars in the fourth quarter, more than 40, 000 more than in the previous quarter. It is worth noting that in the third quarter, Tesla only met the sales target of the "passing line" of 139300 vehicles. Therefore, the outside world questioned Tesla's growth rate and the possibility of achieving the sales target by the end of the year.

As a result, Musk may be able to motivate employees to sprint for the end of the year by motivating them through email, and as sales sprint succeeds, bonuses may be a little more generous. However, this is not the first time Musk has encouraged employees to sprint sales. According to previous media reports, in the middle of this month, Musk also sent an email informing employees that Tesla's demand in the fourth quarter was strong, supply fell short of demand, and that he needed to do his best to increase production.

Twice a month, we can see Musk's desire for Tesla to achieve this year's annual target. after all, for Tesla, this 500000 vehicle sales target is a historic moment, in addition to reflecting that Tesla can achieve the target as he wishes. the rapid growth of sales will also prove that Tesla has this strength.

Because Musk also wrote in an email that two years ago, we were said by all outsiders that it was impossible to achieve our previous goal, let alone achieve 500000 production by 2020, but we didn't care because we were still on our way to achieving our goal.

Therefore, the increase in output is very critical for Tesla. The Shanghai super factory is crucial for Tesla's production capacity, because this year, affected by the epidemic, the foreign market came to a standstill, and only the domestic market took the lead in resuming production to achieve the delivery of new cars. In addition, the increase in the production capacity of Tesla's Shanghai factory can not only meet the demand in China, but also undertake the important task of overseas export of Tesla models.

Cui Dongshu, secretary general of the Joint passenger car Market Information Association, said that under the influence of the epidemic, the production of Tesla's overseas factories has been more or less restricted, and the Shanghai factory is bound to undertake heavier production tasks, both in terms of sales volume and production in the Chinese market. will be the key to achieving this year's sales target. Previously, models exported to the European market were also produced by the Shanghai factory.

According to data, in the third quarter of this year, Tesla sold 34000 vehicles in China, with an average monthly sales of more than 10,000 vehicles, accounting for 1 of its total global sales. Among them, the production capacity of Model 3 models has increased to 250000, exceeding previous plans and almost occupying the general target of 500000 vehicles.

It was at this time that recently Tesla Shanghai factory was exposed by a "product play" media that Tesla Shanghai factory would load unqualified parts in order to complete its production capacity. In response, Tao Lin, vice president of Tesla, responded: "the article has been woven so outrageously that I don't know where to start. Our legal affairs are already preparing to sue." Although, at present, whether this is the case with Tesla's Shanghai factory, it is only natural that the Shanghai super factory's capacity needs to be increased.

It was also mentioned in Musk's email that Tesla will provide special help in the final stage of the production line to ensure that the cars produced can be delivered immediately without further improvements to PDI (pre-factory inspection, pre-delivery inspection), as there is simply not enough time to do so.

According to industry analysis, if Tesla pursues profits, performance, and output until the stock rises sharply, this is disadvantageous to Tesla's long-term development. After all, as a joint venture brand, if the frequent quality problems are not solved, with the growth of the delivery base, there will inevitably be large-scale quality problems, which will also lay hidden dangers for the future development of the enterprise.

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