AutoBeta(AutoBeta.net)12/29 Report--

With the continuous turmoil in the automobile industry in 2020, sales fell sharply in the first half of the year due to the epidemic, and demand surged in the second half of the year. Under this environment, the process of survival of the fittest was further accelerated, and the market share was gradually concentrated to the head car companies. However, a number of new car brands have been born this year, almost all of them new energy brands.

Maple Leaf car

In April 2020, the Maple Leaf brand was officially launched, mainly focusing on pure electric vehicles. Maple Leaf, which is controlled by Geely Technology Group Co., Ltd., owned by Geely Li Shufu, is actually a new energy brand formed by the combination of Huapu's production qualifications and Condi Electric's assets.

The parent company of Maple Leaf is "Fengsheng Automotive Technology Group Co., Ltd.", which was formerly known as "Kangdi Electric vehicle Group Co., Ltd.". At present, the two major shareholders are Geely Technology Group and Zhejiang Kangdi Automobile Industry Co., Ltd. hold 78% and 22% of its shares, respectively.

Maple Leaf released the five-year brand strategic plan, the first launch of pure electric SUV Maple Leaf 30X and an electric MPV model; the subsequent realization from A00 to C-class coverage, models covering cars, SUV and MPV three categories; 3.0 era is the full integration of superior resources to build a new travel ecology.

Timi Motors

In October 2020, Timi's first model, the ET5, came on the market with a subsidy of 15.28-198800 yuan and a mileage of 410km and 520km. Tianmei brand logo uses the W character shape, the English name is "Skywell".

"Tianmei Automobile" belongs to Kaiwo New Energy Automobile Group. Huang Hongsheng, the legal representative, is the founder of Skyworth, former Skyworth Group and Chairman of Skyworth Holdings, which was established in 2011, mainly Nanjing Jinlong, and began to lay out the new energy vehicle market. Kaiwo Automobile has a series of new energy buses, light buses and special-purpose vehicles, and intends to enter the new energy passenger car market, resulting in the birth of "Timi Automobile".

ARCFOX polar fox

In October 2020, the first production car of the ARCFOX polar fox brand of BAIC New Energy was officially launched. The ARCFOX α T of the pure electric medium-sized SUV sells for 24.19-319900 yuan after subsidy, and the NEDC mileage is 480km, 600km and 653km, respectively.

ARCFOX polar fox brand undertakes the task of BAIC New Energy to enter the high-end market.

Evergrande Hengchi car

The hottest car brand this year belongs to Evergrande, which launched the Evergrande brand in August 2020 and launched six pure electric models together. At present, Evergrande's production base in Guangzhou and Shanghai has a planned production capacity of 200000 vehicles in the first phase, which is expected to be put into production in the second half of 2021.

As a well-known real estate developer, Evergrande is one of the most powerful companies in China to enter the new energy automobile industry. Recently, Evergrande cars frequently appeared in the headlines, and Xu Jiayin, chairman of Evergrande Group, also made a high-profile appearance. Repeatedly inspected the battery research institute, the General Research and Development Institute, and so on. Xu Jiayin shouted the slogan many times: the goal of annual production and sales of 5 million vehicles can be achieved by 2035.

Zhiji car

In November 2020, a car-building project jointly invested by SAIC, Alibaba and Pudong New area was announced to jointly build a high-end intelligent pure electric car brand, Zhiji Automobile. According to Tianyan check information, Zhiji Automotive Technology Co., Ltd. was officially established on December 25, 2020, with a registered capital of 10 billion yuan.

SAIC said Zhiji would adopt a new shareholding structure, known as the "ESOP+CSOP" shareholding platform. SAIC contributed 5.4 billion yuan and held 54 per cent of the 10 billion yuan in initial round financing, while Zhang Jiang Hi-Tech and Alibaba each contributed 1.8 billion yuan and 18 per cent respectively. The other 10 per cent will be divided into 5.1 per cent of ESOP (core employee shareholding platform) and 4.9 per cent of CSOP (user rights platform).

According to the plan, the Zhiji brand will unveil a car and SUV in Shanghai on January 13, 2021. Another 3-4 models will be unveiled at the Shanghai International Auto Show in April 2021, and the first production car will be pre-sold, which will be officially sold in the fourth quarter of 2021.

Lantu

In July 2020, Dongfeng officially launched its new high-end electric brand, which is called "Lantu" in Chinese. As a new high-end new energy brand of Dongfeng, Lantu brand will create two "high-end"-- high-end brand positioning and high-end market positioning.

Lantu FREE, the first model of Lantu car, was officially launched on December 18. the new car is positioned as a 5-seat medium-and large-sized SUV, which provides both incremental and pure electric power configurations, and the comprehensive mileage of the NEDC is 860km and 500km respectively. Officials say the Lanto FREE will be sold at a price of no more than 400000 and will be delivered in the third quarter of 2021.

According to the plan, Lantu will put at least one new car on the market every year from 2021. In the next 5 years, Lantu automotive products will cover sedan, SUV, MPV and other market segments. In 2021, Lantu Automobile will set up 40 direct experience stores across the country.

In addition, in the field of mini electric vehicles, new brands such as Weijia car and brilliance Xinri have also been born. In addition, Changan Automobile and Great Wall Motor announced that they will soon launch new high-end new energy brands.

It can be seen that almost all the automobile brands born in China in 2020 are new energy brands. In the general direction of the development of new energy vehicles and the intelligent road, independent car enterprises and domestic cross-border automobile manufacturing enterprises have begun a new round of attempts.

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