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With a reshuffle of the automobile industry in 2020, these brands are facing a moment of life and death.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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2020 is a special year for the global market. due to the influence of the epidemic, the production and operation of the upper, middle and lower reaches of the automobile industry have stagnated. Although the Chinese market has become the first automobile market to recover, under the influence of such a market, there are still many car brands that finally stopped in 2020 because of poor management and become history.

1. Dongfeng Renault

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On April 14, 2020, both shareholders of Dongfeng Renault announced that the joint venture company had officially ceased operation, and both shareholders reorganized Dongfeng Renault. Renault transferred its 50% stake in Dongfeng Renault to Dongfeng Automobile Group. Dongfeng Renault stopped the business activities related to the Renault brand, becoming the first automobile company to announce delisting in 2020.

Although Renault Group stressed that it will not withdraw from the Chinese market, Dongfeng Renault has become history, and the focus of future development will be Huachen Renault, Jiangling Renault and easy Jet.

The delisting of Dongfeng Renault has also sounded the alarm for other legal brands, Changan PSA has also been abandoned by both shareholders, Dongfeng Peugeot and Dongfeng Citroen are not going well.

2. Brilliance Group

As an independent car company founded in the early 1990s, brilliance Group plays an important role in China's automobile industry. However, the current brilliance Group has long lost its elegant demeanor of that year. In recent years, it has over-relied on the profit contribution of brilliance BMW, which has accelerated the poor management and led to the continuous weakening of the profitability of the independent sector. In 2020, due to the epidemic and the impact of the car market, brilliance independent plate further deteriorated, debt thunderstorm.

Although brilliance was ruled bankrupt and reorganized by the court, brilliance, as a state-owned enterprise, still has a certain position in terms of volume and resources, and bankruptcy reorganization may inject new development hope for brilliance Group. however, after the reorganization, independent brands are still facing a huge survival crisis, "can not die, no better" or can best reflect the development situation of brilliance for a period of time in the future.

3. FAW Xiali

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Like brilliance Group, Xiali Automobile, founded in 1997, can be said to be a glorious existence in the history of China's automobile development, mainly producing "Xiali", "Weizi", "Weile" and "Weizhi" series sedans. it was once called a "national car".

In September this year, FAW Xiali issued a restructuring plan, which includes four parts: free transfer of FAW Xiali shares held by FAW Xiali shares, sale of major assets, issuance of shares to purchase assets and raising supporting funds. On December 14, FAW Xiali announced that it plans to change its name from "Tianjin FAW Xiali Automobile Co., Ltd." to "China Railway Materials Co., Ltd." the business scope has been changed to high-speed rail equipment, spare parts manufacturing and sales, rail transit construction machinery and parts sales and so on. At this point, FAW Xiali officially bid farewell to the automobile market.

4. Cheetah, Zhongtai, Lifan, Huatai.

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Changfeng Cheetah has a long history, but it also became a reshuffle in 2020. On April 27, 2020, Geely Holdings officially took over the production base of Cheetah Automobile in Changsha, Hunan Province. after Geely officially hosted the Changfeng Cheetah Automobile Factory, Geely will engage in the production and sales of new energy vehicles, introduce new energy vehicle products and technologies, and promote the integration of resources.

On August 23, 2020, Lifan Motor was ruled by the court to accept the reorganization, and the company was at risk of being declared bankrupt due to the failure of the reorganization. On December 22, Lifan announced the successful restructuring of the listed company, its controlling shareholder changed from Lifan Holdings to Chongqing Manjianghong Equity Investment Fund Partnership (limited partnership), and Lifan successfully spun off the "Yin family".

The operating condition of Zhongtai Motor, which is in financial difficulties and is caught in a continuous suspension of production, has also attracted much attention. On September 16, 2020, Zhongtai was filed for bankruptcy reorganization by creditors. There is uncertainty about whether to enter the reorganization, but the reorganization failure may directly declare bankruptcy. At present, Zhongtai has no national six cars to sell, its Junma, Hanteng and Hanlong brands are hovering on the edge of the market, dealers and employees have joined the ranks of wage demands, and its subsidiaries and parent companies have been ruled bankrupt by the court.

As for Huatai Motor, there has been little action since 2020. For Huatai Motors, which has already stopped production, left all its executives, collapsed its dealer system and owed its wages, it has not been delisted, but it actually exists in name only. This may be Huatai's last trace of dignity in the market.

5. Bo County, Sailin and Baiteng fell one after another.

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Compared with NIO, ideal and Xiaopeng, which continue to rise in popularity, some car brands finally collapsed in 2020, and car companies such as Baiteng, Boxun, Green, Sailin and Future have been exposed to operational difficulties one after another.

Since June 23, Jiangsu Sailin factories and office buildings have been completely shut down, accounts have been frozen, relevant responsible persons have also been put on file for investigation, and the car-building road of "Super car Brand" Sailin has basically come to an end.

On June 30, the internal email of Baiteng Motor informed all the employees in China that the company had stopped work and production from July 1, and all employees were waiting for duty, and the company would no longer arrange work. Baiteng, which is praised as the most promising success, finally came to the point of stopping production.

On July 28, Tianjin Boxun shareholders' meeting decided to authorize the management of the company to handle the follow-up management work. During the period from August 1 to October 31, 2020, the company will enter the state of "closure" and will enter the state of "dissolution and liquidation" when the period of "closure" expires.

There are many more, including Changjiang Automobile, FAW Haima, specific Speed Automobile, BAIC Yinxiang, Southeast Automobile and so on.

Although affected by the epidemic and the car market, many car companies are finally on the verge of delisting because of poor management, but the epidemic is by no means the most direct cause, more is the problems left over from the history of the brand itself, which has been infinitely expanded under the influence of the epidemic, resulting in an unsustainable and imminent delisting. For the automobile industry, the era of lying down to make money has passed. As the market and consumers become more mature, stock competition makes car companies have to speed up the upward development of technology and brands. At the same time, it also verifies that brands without core technology and product advantages will eventually face industry reshuffle.

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