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BYD cars form its own brand logo with its initials "BYD" and an oval outline, but such a simple and crude LOGO design is often complained by netizens and users. However, as the design of BYD's new car has improved, officials are also considering revamping its logo.

On the first day of the new year, BYD Automobile officially released a new brand logo, and BYD Automotive official WeChat has completed the replacement. Compared with the new and old designs, the new logo also takes the three letters "BYD" as the design core, the "BYD" letter uses a simple metal texture, while eliminating the oval outline, the simplified logo appears more beautiful. However, the new brand logo will only appear in the domestic passenger car market in the future, and other businesses of the group will also use the original brand logo.

According to the data, BYD's current brand logo was released in 2007, consisting of the three letters "BYD" plus an oval outline. "BYD" means "Buil Your Dream", that is, to achieve the dream. However, with the development of the times and changes in consumer attitudes, BYD's car logo is often complained by consumers that it is "not high-end and approachable" and "simple and rude". Many designers have also designed a brand new brand logo for BYD online, but officials are unimpressed.

Later, BYD began to lay out the dynasty series of products, launched Qin, Yuan, Song, Tang, Han and other series of models, and adopted the seal body logo. At the 2018 Beijing Auto Show, BYD showed off a new concept car called E-SEED, which adopted BYD's brand logo, the latest Guan Xuan brand logo, which appeared in public for the first time. However, BYD did not say when to launch the new brand logo at the time.

The car logo is not only the image representative of an enterprise, but also the most recognizable feature. A good-looking car logo can often leave a good impression on consumers. On the contrary, some consumers will dislike that the car logo is too ugly to recognize the brand, or do not buy the model.

There is no doubt that compared with overseas brands, Chinese independent brands are indeed not easy to be accepted by consumers, either because of brand history or because of brand logo problems. With the progress of the times, many independent brands have changed or modified the brand logo, including Changan, Baojun, Roewe, BAIC and other car companies have adjusted the car logo to adapt to the pursuit of consumer trends.

In the past two years, the design style of BYD's models has had more design sense and innovation, especially the newly launched Han model, Dragon Face Family Dragon's Facebook has been recognized by many consumers. BYD's new logo may be able to change its brand image if it is applied to future models. Of course, there is a question: will the newly launched logo be recognized by consumers?

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