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Yesterday, Tesla officially opened the Model Y booking channel, further reduced the price of the model, the two models were 33.99yuan, 369900 yuan, two price cuts of more than 100000 yuan. In addition to the big price reduction of the Model Y model, Tesla also officially launched the new Model 3 model, and the price of the new car has also been reduced to varying degrees. What makes car owners helpless is that Tesla knew the price long before the price adjustment of the new car, which means that another batch of car owners have been "cut leeks". What is even more unexpected is that, according to new consumers, Tesla's official website was overcrowded several times that day.

According to Tesla's official website, Model Y long-lasting dual-motor all-drive version and Performance high-performance version, officially adjusted to 33.99,369900 yuan. Compared with the price of imported Model Y pre-sold on the official website, it has been reduced by 148100 yuan and 165100 yuan.

After the price reduction of the new Model 3 entry version on October 1, there was no significant change. The biggest change is the cancellation of the long-range rear-wheel drive version of the Model 3 and only the standard life rear-wheel drive upgrade version (249900 yuan) and Performance high-performance all-wheel drive version (339900 yuan), while the price of the new high-performance version Model 3 has been reduced by up to 79900 yuan. The above reduction can be said to be quite large.

As we all know, the price reduction of Tesla is not uncommon. According to media statistics, as of January 2020, the official price adjustments of Tesla's four models have been as many as 59 times, while the price adjustment of domestic Model 3 models has been adjusted as many as 5 times a year.

Although the rapid adjustment of prices can benefit new buyers, it also makes some already-purchased consumers worried about whether they will become "leeks".

According to media reports, before the official price reduction on January 1, Tesla had already had the sales staff of Tesla delivery Center, who revealed in advance in the group of car friends that Tesla Model Y was about to open a reservation today, with a price of about 300000 yuan. Online news was the day before the official price reduction.

Due to the rapid spread of screenshots on the Internet, it has aroused warm concern and discussion among netizens. As a result, employees who broke the news in advance were severely punished. Some netizens revealed that Tesla may think that this is a violation of Tesla's confidentiality agreement. The manager of the delivery center and the disclosed sales staff were fired on the spot.

It is precisely because this price reduction is similar to the previous Tesla official price reduction on October 1st. Before the news of the price reduction of domestic models, there was internal news, but it was officially denied by Tesla and officially cut the price the next day, which means that many car owners may have been "cut leeks" before the news is officially implemented. I believe that for this part of the car owners, it is impossible to accept Tesla's way of concealment, or it may cause another group of old car owners to express their determination to safeguard their rights.

Tesla has also responded to the reasons why domestic Tesla has adjusted prices many times, such as the price reduction on January 1. Tao Lin-Tesla, vice president of foreign affairs of Tesla, explained on Weibo that "our starting point is to let more people enjoy the dividends of scientific and technological development, promote the rapid development of the industry, and accelerate the transformation of the world to sustainable energy." There are too many routines in the auto industry for so many years, and we just want to break it in the most frank and direct way. After all, the vast majority of consumers will benefit in the end.

Two days before Tesla officially lowered the price, Tao Lin also said, "Tesla's localization rate target has been basically achieved, and it is unlikely to continue to reduce prices in the future." At the same time, Tao Lin also pointed out that if the prices of raw materials or parts rise in the future, Tesla may also increase prices.

Earlier, there were media reports that Tesla was already promoting the self-manufacture of new batteries in order to further reduce the cost of new cars. Musk also said, "it is planned that by 2022, Tesla will produce his own 100GWh power battery and the battery capacity will reach 3TWh by 2030." It means that when the battery is officially developed, the cost of the battery, which accounts for the largest proportion of the cost of the model, will also be reduced, so that the price of the model is likely to fall.

Although the price of Tesla's domestic Model 3 is constantly adjusting, coupled with the continuous collapse of public praise in terms of quality and quality control, we can still see that the market performance after Tesla continues to explore the price is upward. The Model Y model is more in line with the needs of domestic consumers for SUV models, so now as a little more than 300000 Model Y models may gradually keep up with the sales of Model 3, or even break through the 20, 000 mark, and seize the market share of many domestic electric vehicles.

Tesmanian, a well-known Tesla accessories website, quoted sources as saying that within 10 hours of Tesla's announcement of the sale price of Model Y, the number of orders soared to more than 100000, as seen from some netizens' screenshots. However, Tesla's Chinese official website has returned to normal.

On the contrary, there have been media reports that many consumers have sold their models at a discount on one of Tesla's rivals, with as much as a 20 per cent discount on brand-new models. It can be seen that the two official websites have been detonated by "orders", but one is the wave of withdrawal, the other is the wave of car booking.

Model Secretary General Cui Dongshu also pointed out that after the price reduction, Tesla will have significant changes in competition with Audi Q5, Mercedes-Benz GLCs, BMW X3, etc., because Tesla Model Y's price has a certain advantage, increasing the enthusiasm of luxury car consumers. Especially in mega-cities, because of the advantages of license plates, Model Y should have a better performance.

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