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When the domestic personal electric vehicle market sales are gradually increasing, more and more car companies layout their own high-end brands. Following the rising red flag trend, car companies such as Dongfeng Motor and Great Wall Motor, as well as SAIC, are pushing ahead with plans for high-end electric models in an attempt to capture the high-end electric market. Recently, the latest model plan of SAIC Zhiji, the high-end electric brand of SAIC, has been exposed.

According to media reports, a model document codenamed "EP33" has been exposed, which shows that it is the first all-electric B-class high-end luxury car to be launched by SAIC's new L brand (Zhiji Automobile). The new car Sandian system will be developed based on SAIC's new E architecture, with a body length of 5 meters and a larger overall size than Xiaopeng P7 and BYD Han.

In terms of specific information, the length, width and height dimensions of the new car are 5000 × 1960 × 1485mm respectively, which is longer than the competing models Xiaopeng P7 (4880*1896*1450mm) and 4980*1910*1495mm, with a body weight of about 2 tons; the battery capacity will be 93kWh, which is higher than most current competing models, including BYD's 76.9kWh. In terms of power, the new car will provide single and dual motor version (240kW/240kW+150kW), the advantage is obviously not as good as the competitive model.

(photo Source: online car Market)

It is understood that at present, the car production line has been renovated in the Shanghai passenger car port factory, which is scheduled to be completed and put into production in June 2022, and the factory has also put into production Roewe RX5 series and other models. It may be a little late for Zhiji's model plan, such as Great Wall Motor and Dongfeng Motor have already released brands or models, while Zhiji Motor will not hold a brand strategy conference until January 13 and release models such as "EP33" at the same time.

According to a previous SAIC announcement, the SAIC "L" project, officially named "Zhiji Automobile", is a joint venture between SAIC, Shanghai Pudong New area and Alibaba. The initial round financing of the project is 10 billion yuan, of which SAIC holds 54%. Pudong New area and Ali each own 18%, and the others account for 10%.

It is understood that "Zhiji Automobile" is not a new car-building force in the real sense. Although "Zhiji Automobile" is a brand-new automobile brand and will adopt a new structure and mode of operation, the brand is guided by SAIC, not Internet companies. From a management point of view, "Zhiji Automobile" should be parallel to SAIC passenger cars, SAIC Volkswagen and SAIC General Motors, and be positioned higher than the previously issued SAIC R standard.

According to the plan, the first product of Zhiji Automobile is a car model, which will be launched synchronously in Shanghai, London and CES in North America in January 2021, and SUV and concept cars will be launched one after another in 2022.

Although there are not many competitive models in the high-end pure electric car market at present, there are only a few models such as Xiaopeng Automobile, Tesla and BYD, but there is still some time for the launch of Zhiji brand models. at that time, with the new car models launched by Lulai or other high-end brands and new power car companies, it will also increase the challenge of Zhiji cars.

At present, domestic independent high-end electric brands have included Great Wall Hongqi, Dongfeng Lantu, BAIC ARCFOX, Changan Automobile and Huawei, Ningde era to create a new high-end smart car brand, as well as GAC Ean announced independent operation, and so on. From these brands and models that have been released or are about to be released, it can be expected that the market competition in the domestic high-end pure electricity field will become quite fierce in the future. Even if most brands take the lead in launching SUV models, they do not rule out the possibility that brands will accelerate the exit of successor models.

For independent high-end brands, Cui Dongshu, secretary-general of the joint venture brand, has also said that when the joint venture brand new energy high-end cars have not been effectively launched, the high-end new energy of independent brands is still relatively favorable, and it is a development opportunity for independent brands. Compared with overseas brands, independent high-end new energy brands have strong location advantages and local advantages of traditional industrial chain combination, but have disadvantages in technology and intelligence.

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