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Coinciding with New Year's Day's holiday, the domestic automobile industry should have been immersed in the joy of the holiday, but it caused a sensation in the industry because Tesla was on the shelves of Model Y. the starting price of the long-lasting version of Model Y is 339900 yuan, and the starting price of the high-performance version of Model Y is 369900 yuan. The two models are down 148100 yuan and 165100 yuan respectively from the previous price. Although 300000 yuan of new energy vehicle products are still high for most civilian consumers, the price is really "fragrant".

Many consumers have not escaped the "law of true fragrance". Tesla's official certification Weibo post said, "the order page of the official website may not be refreshed temporarily due to the surge in traffic. Please be patient for a moment." Another Tesla insider said, "Model Y's booking and test drive are very hot."

At present, Model Y exhibition cars have been shipped to Tesla stores across the country, and we have also seen the latest display of Tesla Model Y real cars. In terms of appearance, there is no substantial difference between Model Y and Model 3, and the front and rear of the car are very similar to Model 3. In terms of body size, the length, width and height are 4750/1920/1624mm and the wheelbase is 2890mm, which can be regarded as the SUV version of Model 3, which looks much taller than Model 3 when the distance from the ground is large.

The interior of Model Y also uses a design style similar to that of Model 3, but Model Y, as a SUV, has adjusted some of the space utilization. Model Y is positioned as a five-seat medium-sized SUV, and the second row can be toppled, resulting in an improvement in space utilization compared to Model 3.

In terms of power, Model Y is equipped with front / rear drive motors of model 3D3/3D5, with maximum power of 137kw and 180kw, respectively.

Overall, the Model Y overall appearance interior design is not much of a surprise. It can be seen as a larger and extended version of Model 3, and it can also be changed according to its own needs in space. However, many netizens after seeing the real car of domestic Model Y feel that SUV pays attention to large space and ride comfort, but Model Y uses a slip-back rear shape, which sacrifices space performance to a certain extent, and thinks that Model Y space performance is not good.

Zhu Xiaotong, president of Tesla Greater China, posted a video on Weibo with the caption "Rong Naida" as to netizens' views. In the video, a Tesla Model Y exhibition car, after opening the electric tail door, came down successively eight female sales and one male sales. The meaning of the video release is also very clear, "the space of Model Y is still OK, and it is not a problem to hold nine people."

However, the video uploaded by senior Tesla executives also aroused discussion among netizens. Some netizens thought that "this kind of marketing is too low", while others thought, "what's the point of pretending to be people in this way?"

Of course, in addition to the poor performance of the space, netizens also put forward different views on the appearance of interior decoration, such as "appearance is slightly bloated", "interior decoration is too single" and so on.

On January 3, Tesla released the latest data showing that the total sales in 2020 was 499550 vehicles, which was slightly lower than Tesla's annual sales target of 500000 vehicles, but Musk was quite satisfied with this achievement. Musk said on Twitter that he was "proud that Tesla's team was able to achieve this major milestone." at the beginning of Tesla's founding, I thought we had only a 10% chance of survival. "

Tesla's performance is definitely inseparable from the Chinese market. Tesla sold 113655 Model 3 vehicles in the first 11 months of 2020, accounting for 22.75% of Tesla's total sales, according to the Federation of passengers.

Sales of the Model 3 have exceeded 20, 000, competing with traditional luxury models such as the Audi A4L, the BMW 3-Series and the Mercedes-Benz C-Class.

For the reduced price listing of Model Y, Cui Dongshu, secretary general of the passenger Union, also said that Model Y will have a direct impact on the traditional luxury brand, and the competitive relationship between Model Y and Audi Q5, Mercedes-Benz GLC, BMW X3 will be significantly reversed. Tesla Model Y's price relatively has a certain advantage, which will obtain more enthusiasm for luxury car consumers.

Some industry insiders said that with the hot sales of SUV models, Model Y models may become another major sales model of Tesla in China in the future, and may even exceed the market performance of Model 3. With the deepening of localization and the introduction of entry-level models with lower prices, Tesla not only threatens new new energy vehicle companies, but also affects the status of traditional car brands.

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