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Tesla is the best performing electric car brand this year. It is not only its leading technology or cool appearance that attracts consumers, but also its market competitiveness through continuous price cuts. At this point, Tesla recently released the annual performance report, the cumulative delivery of new cars is less than the original target of 500000, a difference of only 450s.

Sales were less than 500000, but Tesla produced more than 500000. According to Tesla's total annual sales data in 2020, the sales volume is 499550 vehicles, with only a shortfall of 450s to reach the target of 500000 vehicles. The specific production is 509737 vehicles. For such a result, Tesla CEO Musk is obviously satisfied. Musk specially tweeted and Weibo in the early hours of this morning, calling the achievement of this goal a milestone for Tesla, which is related to the price policy two days ago. It is obvious that domestic electric car brands will face huge price challenges in the new year.

Mr Musk said on his Weibo that when Tesla was founded 18 years ago, the whole team dared not have much confidence. "We optimistically expect that Tesla will only have a 10 per cent chance of survival. But now, although the company is still 450s away from the ultimate goal, Tesla has achieved an important milestone, and I am proud of it.

According to earlier media reports, Tesla CEO Musk said in his latest email to employees that the company could still meet its target of delivering 500000 electric vehicles in 2020, so that everyone needed to "go all out". As a result, Tesla was questioned by the outside world in order to speed up production and delivery speed, gave up quality control, and even completed unqualified loading. In this regard, the relevant parties of Tesla also replied that it was false and would sue through legal affairs.

In any case, Tesla's production and sales have increased rapidly in the past year. In terms of specific models, in 2020, Model S and Model X produced a cumulative total of 54805 vehicles, with a cumulative delivery of 57039 vehicles; Model 3 and Model Y accumulated production of 454932 vehicles, with a cumulative delivery of 442511 vehicles. Among them, the Model 3 became the best-selling model.

Judging from the specific data, Tesla medel 3 has soared since the first quarter of 2018 and has been the bulk of sales so far. With the launch and delivery of Model Y models, deliveries of Model 3 and Model Y models are gradually expanding, while Model S and Model X models are getting smaller and smaller.

It is worth noting that the global new car market was hit by the COVID-19 epidemic in 2020, which led to the shutdown of Tesla except China's Shanghai super factory, which meant that the Shanghai super factory played a major role for some time, supporting Tesla's sales. Today, it is not only domestic models, but also models exported to the European market are also produced by Shanghai factories.

At the same time, because the price of domestic Tesla continues to decline, from the price of the earliest imported version to close to 600000, to now the price after localization is also close to 360000 yuan, and then gradually adjusted to less than 250000 now, Tesla is becoming more and more popular. To help Tesla achieve considerable sales in the Chinese market.

On January 1, Tesla lowered the price of the brand-new domestic Model Y model and Model 3 model again. Cui Dongshu, secretary-general of the Federation of passengers, also believes that this operation will allow Tesla to have a new round of impact on the domestic luxury SUV market. Can not help but let netizens sigh, "as long as Tesla continues to fall, there will be no shortage of sales."

With the price reduction of Tesla Model Y, there are media reports that within 10 hours of Tesla's announcement of the sale price of Model Y, the number of orders soared to more than 100000 vehicles, as can be seen from some netizens' screenshots. At present, Tesla's Chinese official website says it has returned to normal.

Looking at Tesla's sales volume, we have to say that consumers who have bought should maintain a good state of mind. "500000 is the sales volume is also 500000 leeks?"

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