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As we all know, the domestic car market is basically occupied by joint venture models, especially German and Japanese brands, such as Nissan Xuanyi, Volkswagen Langyi, Buick Yinglang, Toyota Corolla, Honda Civic and so on. Compared with Toyota, Honda, Volkswagen and other brands. Korean Hyundai does not have a strong sense of existence, and there seems to be no product that can compete with them. In December, however, Hyundai also had a model that did well: the Elantra.

According to Beijing Hyundai, sales of Elantra were 19433 in December 2020 and 39850 in 68 days on the market, making it the main selling model of Beijing Hyundai.

Although December is the traditional peak sales period for passenger cars, and most brands offer large discounts in the last month, according to the sales results of 11762 Elantra vehicles in November, the sales performance of 19433 vehicles in December is still very surprising.

We should be familiar with the Elantra model, which is the second Korean car introduced into China after the Sonata, and it is also the first domestic model of Beijing Hyundai, which was officially made in 2003. Domestic production stopped after two generations, and finally released the sixth generation Elantra in 2016, and named it "lead". In October this year, the seventh generation of Elantra officially went public, and Beijing Hyundai picked up the name "Elantra" again, hoping to revive lacklustre market performance.

Compared with the old model, the seventh generation Elantra has a great change in appearance, the front face uses an eye-opening design and a huge hexagonal middle net, combined with the lower three-stage air intake to make the new car look very athletic. In terms of size, the length, width and height are 4680/1810/1415mm and the wheelbase is 2720mm.

The seventh generation Elantra uses an embracing cockpit design on the interior, which is basically the same as the tenth generation Sonata. The new car uses a double screen combination of full liquid crystal dashboard and central control multimedia touch screen, with a four-spoke flat-bottomed multi-function steering wheel and a yacht shift lever.

Power, the new car through 1.5L and 1.4T choice, 1.5L model maximum power 115hp, peak torque 143.9N m, equipped with CVT gearbox; 1.4T model maximum power 140hp, peak torque 211N m, with seven-speed double clutch gearbox.

Judging from the performance of Beijing Hyundai, at present, it mainly depends on Elantra and Yueyong to maintain overall sales, while other models such as ix25, Renner hatchback, Yuehua and ix35 are not large and barely slow down. In recent years, Beijing Hyundai's performance is not satisfactory, brands and products can not keep up with the pace of the times, the market share has shrunk significantly. According to the Federation of passengers, the cumulative retail volume of Hyundai in Beijing from January to November 2020 was 443867, compared with 623723 in the same period last year, down 28.8% from the same period last year, making it the biggest decline in the top 15 passenger car manufacturers.

However, with the new Elantra, new Sonata, ix35 and other models on the market, Beijing Hyundai's product market competitiveness has also been strengthened, in the future it will also launch new famous maps, new Tusheng L and other models to enhance product competitiveness.

In terms of sales of the seventh generation Elantra, 11762 vehicles were sold in November and 19433 in December, and the increase in sales has something to do with the volume of promotions at the end of the year. Therefore, Elantra can maintain the best-selling market performance, and its real strength can not be seen until the market returns to normal.

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