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Since Harvard began to name its models after the "animal series", Great Wall has ushered in a high degree of heat. For example, through the naming of "big dog", it has attracted more attention if it is not listed. In order to maintain its popularity, Great Wall Motor continues to apply for registration of more "strange" trademark names. Recently, it has been revealed that Great Wall Motor has registered trademarks such as "single Dog" and "Milk Dog", causing great controversy on the Internet.

Learned from the State Trademark Office, Great Wall Motor Co., Ltd. has applied for registration of a number of vehicle name trademarks, from a number of trademarks still around the "dog" name-based model trademark. Specifically, it includes "Harvard single Dog", "Harvard Thunderbolt Dog", "Harvard Dog Walking Dog", "Harvard Milk Dog" and other trademarks.

Such naming methods are really eye-catching, such as "Harvard single Dog" and "Harvard Milk Dog", which are unique in the eyes of young consumers nowadays, and may even be willing to pay for "self-mockery". This is also for some young consumers, the more personality, the more marketable.

It's just that I don't know if Great Wall will really be used in its models, or if this alternative naming is just a possibility to prevent others from rushing to register in the future.

In the view of netizens, with more and more such naming methods of Great Wall Motors, consumers also feel aesthetic fatigue, from the original novelty to now it seems that Great Wall Motors is marketing for marketing, losing its own product culture.

In fact, in addition to the naming of "dog", Great Wall has previously applied for registration of "Harvard Wolf", "Harvard Leopard", "Haverzaki", "Harvard Yue Horse", "Harvard Tiger", "Harvard Wolf", "Harvard fierce Dragon" and other model naming trademarks.

Great Wall's naming methods for models have also been introduced, such as Labrador version, Chinese pastoral version, Demu version, Tibetan mastiff version, and so on; and Harvard uses "freshman", "sophomore", "junior", "senior" and other grade names to name the model for Harvard's first love, which shows the originality of Great Wall.

Compared with the traditional naming way of the model, the new naming way of Great Wall does make consumers better remember. After all, it not only increases the topic and interaction of the model, but also increases the popularity of the model again.

At present, in addition to "dog" models, "cat" models, tanks, first love and other models, Great Wall cars have gained high attention before they appear on the market, but what Harvard really attracts consumers is not the naming style, but the cost-effective ratio of its models. Among them, the Harvard H6 is still the best-selling model under the Great Wall, supporting brand sales.

Data show that Great Wall, supported by a variety of models, continues to lead the market, completing the task of selling 961489 new cars in the reported sales from January to November, an increase of 0.75% year-on-year. According to the previously announced sales target of 1.02 million vehicles in 2020, Great Wall has achieved 94.26% of its annual sales target. That means only 60, 000 new cars need to be sold in December to meet the annual sales target.

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