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Since Tesla delivered about 500000 new cars in 2020, the market capitalization has soared nearly $670 billion, thanks to the strength of its Model 3 model. These include domestic models that are constantly falling in price. Recently, the domestic Model Y, which has just completed the price reduction, can be reduced by another 80, 000.

Tesla officially opened a reservation for its domestic Model Y model on its official website on January 1, while Tesla reduced the price of new car bookings by about 150000. The new car has a total of two models, namely the Model Y long-range dual-motor all-drive version and the Performance high-performance version, with a price of 33.99 yuan and 369900 yuan. And this price compared with the previous pre-sale in the official website of the imported Model Y price, the corresponding reduction of 148100 yuan, 165100 yuan, can not help but let netizens sigh.

In fact, Tesla's price reduction is not new. The Model 3, which realized the domestic model at the end of 2019, was originally scheduled to sell at around 320000. After several rounds of price reduction, it has dropped to 250000 yuan, which is within the scope of the national new energy subsidy. In the latest price reduction, Tesla also dropped as much as 79900 yuan for the high-performance version of Model 3, which shows that Tesla's price reduction is often unexpected.

The reason why Tesla continues to explore the price, there are industry analysts, not only because the localization rate of parts and components continues to increase, resulting in lower costs, but also because Tesla hopes to gain a larger market share in the Chinese market to support its growing sales target. In this regard, while achieving a reduction in costs, Tesla continues to explore the price to within the scope of domestic new energy subsidies, which can help push Tesla's sales higher under the support of the state.

At present, Tesla's second domestic model, Model Y, is on the market with a price reduction of 150000 yuan. According to Tesla's usual practice, it is only a matter of time before the price reduction continues. There is a strange phenomenon. Domestic electric brands keep pushing up the price through new models, while Tesla is desperately trying to push the price down. Under this kind of market thinking, although the Tesla Model Y model after the first price reduction did not have the function of changing electricity, it could not fall within the scope of the subsidy or get a subsidy for being able to change electricity, just like the Lulai car.

According to a research report released by Guoxin Securities a few days ago, the current price of domestic Model Y is 339900 yuan, while its production cost is only 237930 yuan, and its gross profit margin is as high as 30%. Therefore, the price of domestic Model Y is expected to be reduced to 260000 yuan in the later stage. Compared with the current price of 339900 yuan, the decrease is nearly 80, 000 yuan, which is quite astonishing.

It is worth noting that Guoxin Securities believes that with the improvement of the localization rate of Model Y parts, the production cost of domestic Model Y may also fall to 196400 yuan, with room for further price reduction.

The Model Y currently on sale uses LG Chemical ternary lithium batteries, and if the new car is replaced with a lithium iron phosphate battery pack, the price can continue to go down. Galaxy Securities pointed out that it is expected that the domestic Model Y price reduction listing will strengthen the industry catfish effect.

In addition, for Tesla Model 3 model, Guoxin Securities also made an analysis, the current comprehensive production of the model is about 200000 yuan, after the full localization in the future, the manufacturing cost of Model 3 will be reduced by 9.6%. In the future, when Tesla guarantees a gross profit margin of more than 20%, domestic Model 3 will probably fall to 204600 yuan.

Earlier, when Tao Lin, vice president of Tesla, once again talked about the price issue of Tesla, he said, "Tesla's localization rate target has been basically achieved, and it is unlikely to continue to reduce prices in the future." But again and again: hit in the face. Therefore, Tesla consumers should slow down their mindset and remember a classic saying of car owners: buy early, feel early, and enjoy discount late.

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