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Thanks to the transformation of the Red Flag brand and the rapid growth of the product line, the sales target of 200000 was achieved again in 2020, doubling after achieving the target of 100000 vehicles in 2019. Even so, Red Flag did not stop the pace of the new product, the official recently released a new pure electric car model E111.

In fact, the appearance of the model was exposed at the end of last year, and because the new car is heavily camouflaged except for the front face, it is difficult to see the new car design. According to brand positioning, the car will be the first pure electric car of the Red Flag brand, and it will also be the first customized pure electric travel product of the Red Flag brand, which means that the Red Flag brand will enter the mobile travel service market.

According to previous information, the car, code-named E111, will be officially put into mass production in March 2021. At present, Red Flag has a planned annual production capacity of 53300 vehicles. The new car will be officially unveiled at the Haikou New Energy Automobile Show, which opens tomorrow.

In terms of appearance, the car's waterfall-style closed front grille is consistent with other models of the Red Flag brand, showing a family-style design, but coupled with different headlight groups on both sides, the overall model looks a bit sci-fi, which is also the reason why it has been complained by many netizens.

As for the side of the body, the new car is not only slender, but also integrated with a variety of lines and body, ups and downs; the charging interface is set at the front wing of the main driving side. The biggest highlight of the side is that the C column uses a smoked design to create certain characteristics, but the feeling is not coordinated.

And the rear part uses a split taillight group, compared with the flat front face, the rear of the car is relatively full. In addition, the wheelbase of the new car has reached 2990mm to ensure the internal passenger space. The shape of the two-color hub is very exquisite.

In the interior decoration of the new car, a large-size suspended central control screen and a simple central console are adopted, and the physical keys are reduced as much as possible. And a very red flag style electronic block handle. In addition, the rear floor of this car is flat, and more storage space is designed in the car, so its practicability is guaranteed.

In terms of power, the car has not released much data for the time being. according to previous information, the car may be equipped with a drive motor with a maximum power of 190 horsepower. It is expected that the price will be around 180000 yuan after the subsidy.

Judging from the overall performance of the Red Flag brand this year, it can be said to be very good. As a high-end brand with a long history under China FAW Group, the "Red Flag" car was officially born in 1958. The development of Red Flag brand has been in trouble for many years, and there is no layout of products in the mainstream market. In recent years, the Red Flag brand has made a comprehensive transformation, and has launched H5, HS5, HS7 and other mainstream models one after another, changing the previous phenomenon of single products, brand positioning is more close to the people, and has made great efforts in marketing and publicity, and channels have also been vigorously developed, leading to high sales growth.

In the past, Red Flag brand sales were "mysteries". Four years ago, only about 3000 vehicles could be queried, jumping to 30, 000 in 2018, 100000 in 2019, and another historic leap in 2020. Only in terms of sales volume, the Red Flag brand has indeed completed a huge transformation.

Some industry insiders believe that FAW Red Flag products have expanded to H5, HS5, HS7, H7, H9, etc., initially forming a product matrix; FAW Red Flag product prices, H5\ HS5 down to 150000-250000, become the main sales force; product appearance configuration, while retaining red flag elements, more fashionable and technological sense, more in line with the preferences of consumers. Multiple factors increase the sales of FAW Red Flag. It has successfully squeezed out Volvo in the latest ranking of luxury brands to become the "new top three" of second-tier luxury brands.

According to the previous media exposure of the Red Flag new car plan, 21 new products covering L (supreme car), S (sedan car), H (mainstream car) and Q (commercial car) will be formed by 2025. Among them, the E111 model is about to be released, which shows that the product line of Red Flag brand is launched very quickly.

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