AutoBeta(AutoBeta.net)01/08 Report--

After an unusual year in 2020, many car companies are under pressure. It is good to be able to maintain stable sales as a result of the epidemic, but this does not seem to be the case for Japanese brands that continue to rise. The other day, Toyota. Honda and Nissan brands both report full-year sales results.

According to the ranking, Toyota far surpassed the other two major Japanese brands with a score of 1.8 million vehicles in the whole year, winning the annual sales of Japanese brands. Only this and Toyota's Honda also maintained significant growth this year, only the Nissan brand was greatly affected, this year continued to maintain a downward trend, was far away from Shuangtian. Although the Mazda brand has not yet released its latest annual sales, it will also be lower than the big three brands because it is relatively niche in the domestic market, selling only tens of thousands of units a month.

Toyota continues to expand its two-car strategy

2020 is particularly extraordinary for Toyota, whose annual sales of 1.8 million vehicles not only set a new record, but also boost Toyota's market share. In December, Toyota sold 181700 vehicles with double-digit year-on-year growth of 16.9 per cent, helping the brand grow 10.9 per cent in China for the year, bringing its full-year sales to 1.8 million. In addition, the increase in sales of luxury brand Lexus has also helped Toyota's sales to some extent.

With the introduction of the new architecture platform and the launch of new cars one after another, Toyota ushered in a new explosive period in China. When Toyota enters 2019, it will speed up the listing of new products and successively put into a new generation of Corolla / Leiling sedans. The sales of the new domestic model Asian Dragon are good, resulting in Toyota's sales growth. Toyota plans to gradually increase the sales of TNGA models in the future, and at the same time, continue to expand the dual-car strategy.

Toyota has the potential to expand in the introduction of new cars, and at the same time, it also strengthens the efforts to put in two cars. In the future, Toyota's product lineup in China will form more market segments, including the new Hanlanda, the new generation of Sienna (Senna) and the new generation of Harrier (Hailia) will be put into production in Guangzhou Auto Toyota and FAW Toyota respectively. At the same time, models developed based on the local market will also be introduced to the market. GAC Toyota's new TNGA car is confirmed to be named "Ling Shang". The new car is located between Lei Ling and Camry, while FAW Toyota also has corresponding product launches.

Honda's explosive growth in the second half of the year

Honda, which was caught in a bitter battle in the first half of the year, finally stopped its continuous decline in July and ushered in a series of double-digit growth after August. In December, Honda achieved cumulative sales of 208800 vehicles with an increase of nearly 50 per cent (46.2 per cent), strongly pushing Honda's full-year sales to become regular, with cumulative sales of 1.627 million vehicles, up 4.7 per cent from a year earlier.

It is worth noting that Honda has outsold Toyota for two months this year, surpassing Toyota's 175000 in October with 180600 vehicles a month, up 22.3% from a year earlier, and 208800 Honda and 181700 Toyota in December. Since the second half of the year, Honda has been catching up, making the monthly sales of the brand close to or even surpassing Toyota, which can also be seen the strong return of Honda.

Honda's sales in China continued to rise, driven by Accord, Haoying, colorful Zhi, Ling Pai, Feido, CR-V, Civic and XR-V, all of which sold more than 10, 000 vehicles in December, including Accord, CR-V and Civic.

In the second half of the year, Guangzhou Auto Honda further helped it surpass Dongfeng Honda with the launch of the new fly. From last year to the beginning of this year, Dongfeng Honda has been ahead of Guangzhou Auto Honda in sales, but due to the more serious impact of the epidemic, it fell into a long-term shutdown, and it took a long time for the brand to return to normal production capacity.

Nissan slipped slightly to outperform the market

Once upon a time, the Nissan brand, which had "defended" its position as a Japanese brand for many years, seemed to decline with the rise of "Liangda", and its sales performance was frequently inferior to that of Liangda. Nissan can still compete with Honda by a narrow margin in November 2019, but by 2020, the gap between Nissan and Honda has gradually widened, and about 1.1 million of its cumulative sales are now far behind Toyota and Honda. It means that this brand, which used to be the overlord of the domestic Japanese system, has gradually been grabbed more market share by Liangda in the environment of accelerated market differentiation.

As Nissan did not report specific sales in China, Dongfeng Nissan sold 127900 vehicles in December, up 8.5 per cent from a year earlier, and 1.119 million vehicles for the whole year, down 3.46 per cent from a year earlier, according to Dongfeng's performance report. At present, Nissan only relies on the seventh generation of Teana ALTIMA, Xuanyi, Qijun and other models to support the passenger car industry plate.

Nissan's overall tepid performance in China seems to have been affected by previous financial scandals and huge losses. The continued growth of Japanese brands also seems to highlight Nissan's lack of stamina.

In 2020, domestic passenger cars still declined affected by the epidemic, but they have returned to monthly growth since May. In this context, the market share of Japanese brands is increasing, even close to the status of German brands, which objectively reflects the market performance of Japanese brands in China.

Some people in the industry believe that the core feature of the rise of the Japanese system is' releasing water to raise fish', so that more enterprises can develop better. At the same time, 'Liangda' has been at the forefront of technology in the hybrid field, which also reflects the relatively solid product line of Japanese brands as a whole.

On the other hand, Toyota and Honda have achieved the coordinated development of the North-South joint venture, and the two-car launch strategy has achieved results, and will further increase the launch and coordination efforts in the follow-up.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat