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With the increasing demand for new energy vehicles, more and more consumers are more willing to accept a new energy vehicle, especially in some cities with severe license restrictions. But with a budget of only 100000, there are not many new energy models to choose from, only some domestic brands or mini and small pure electric models. Because of this, the emergence of a joint venture pure electricity brand has become the choice of many consumers.

Recently, auto media blogger "Hong Qi" released news that there are many pure electric golf on the market for only about 80,000, and many consumers have picked up cars.

It is understood that this is a pure electric version of FAW-Volkswagen Golf, and the subsidized price of the new car is 14.77-168800 yuan. According to the above-mentioned price, the car is equivalent to a 40% discount of nearly 60,000 yuan.

Although the overall preferential price of the car is not large, it is competitive for the price of 88000 yuan in the market. after all, most of the pure electric models that can be purchased within 10 yuan are domestic mini or small electric vehicles. More popular models such as Euler and BYD. This also makes the Volkswagen Golf pure electric model has a lot of popularity, after all, it is still a Volkswagen brand.

It is worth noting that the car's pure electric mileage is only 270 kilometers, which is far smaller than many new energy models on the market, or even less than the cruising mileage of many small electric cars. It is for this reason that FAW-Volkswagen pure electric golf has flat sales at a higher price and lower mileage.

The new car went on sale in October 2019 and sold only 2338 in July 2020 and only about 50 in June and July 2020. Until August last year, the official discount on the car plummeted by 50, 000, with sales rising slightly to 4274 in November and 327 in October alone.

However, learned from a car forum, there have been many "like to mention" FAW-Volkswagen pure electric golf car owners have posted. At the same time, there are many potential consumers looking for buying channels. According to a person familiar with the matter, this group purchase of pure electric golf requires an one-time purchase of 100 sets in order to enjoy the 40% discount given by the manufacturer, which is almost 88000 yuan. For such a number of group purchases, it is indeed a lot.

The reason why FAW-Volkswagen can give such a big discount is also because in the current domestic market, joint venture car enterprises for "double points" demand, in order to quickly and safely obtain points, manufacturers require dealers to buy vehicles immediately "license". This not only avoids fines or buying points from other car companies, but also gains sales.

Therefore, for Volkswagen, the launch of this pure electric model is not only to meet the current consumer demand for new energy vehicles, but also to meet the requirements of the current new energy policy points. To some extent, the car is just a product promoted by the policy.

In the eyes of consumers, why not buy pure electric models of joint venture brands at such an attractive price? Even though most of the electric models of the joint venture brand are "oil-to-electricity" models, excluding the effect of the joint venture brand, some consumers still feel that the training of the joint venture brand model is more solid and more powerful.

After the current performance of the new energy market, the demand is increasing, but most consumers buy new energy vehicles because of urban license restrictions, not the real consumption demand of consumers. therefore, there are still some bottlenecks in the development of new energy vehicles. In addition, new energy vehicles also have a series of problems, such as false high price, long battery life anxiety, long charging time, low value preservation rate and so on, so these series will become the main reasons for rapid price reduction of new cars in order to clear inventory.

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