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Just a week after 2021, three car companies announced a new brand logo. On January 1, BYD released a new brand logo. The new logo also takes the three letters "BYD" as the design core, the "BYD" letter uses a simple metal texture, and removes the oval outline. South Korean carmaker Kia Motors released a new brand logo on Jan. 6, which is still dominated by the letter "KIA", with three letters in conjoined design, in which the "I" and "A" letters are shared in strokes, while eliminating the oval outline, making it more minimalist as a whole.

After two car companies, today another car company announced a brand logo renovation. On January 9, GM announced an update of its brand logo. this is the fifth time GM has redesigned its brand logo since its founding in 1908. The last time the brand logo was adjusted was in 1964.

GM's new brand logo retains the basic framework of the original logo, but it has changed a lot from the perspective of the new brand logo. First, the dark blue gradient rectangular frame was replaced by a light blue gradient rounded rectangle, and the uppercase GM (General Motors) letters were replaced by lowercase letters with an underscore at the bottom of the "m" letter, which was officially interpreted as representing the Ultium platform developed by General Motors.

According to GM, the new brand logo can not only pay homage to the company's history, but also show a new direction for future development. On the one hand, through the eye-catching blue can be connected with GM's long history, while representing the image of a pure sky, showing a beautiful vision of a "zero-emission" future. On the other hand, the horizontal color gradient echoes the energy and power brought by the Ultium platform, symbolizing the full speed towards the pure electric future.

However, from the netizens' evaluation of GM's new brand logo, there seems to be a different opinion. Some netizens think that "it's still the old classic atmosphere", "I saw Xiaomi", "I thought Abode had a new software". Some netizens also said that they are "new breakthroughs" and "better looking than before, and have a more sense of the times."

Under the trend that electrification and electrification have gradually become the development trend of the automobile industry, General Motors also plans to launch a number of pure electric models to compete with Tesla, Volkswagen, Ford and other car companies. According to the plan, GM will invest more in electric vehicles and self-driving, launching 30 all-electric models worldwide by the end of 2025, covering Cadillac, GMC, Buick and Chevrolet brands. Among them, new energy models will account for more than 40% of GM's new models launched in China.

As the world's largest automobile market and new energy vehicle market, China has played an important role in GM's development. However, GM's development in the Chinese market has not been smooth this year. The latest figures show that GM's retail sales in China exceeded 2.9 million in 2020, down 6.15% from 3.09 million in 2019, and for the third year in a row.

GM Cadillac, Buick and Wuling brands grew, while Chevrolet and Baojun declined. Specifically, Cadillac achieved 230000 car sales in 2020, an increase of 8.2% over the same period last year; Buick brand sales of 926300 vehicles, an increase of 6.3%; Wuling brand sales of more than 109200, up 8.8%; Chevrolet brand sales of 291000 vehicles, down 30.38%; Baojun brand sales of 402000 vehicles, down 33.89%.

Although China is GM's largest single market, its sales performance has not been outstanding in recent years, especially the Chevrolet and Baojun brands have declined significantly, in addition to the epidemic situation in 2020 and the market environment. It also has a lot to do with its product structure and strategic transformation. In the environment where new energy vehicles are gradually becoming a consumption trend, General Motors will also accelerate the layout of electric vehicles and self-driving technology, and new energy vehicles may become the growth point of its brands in the future. Of course, under the layout of electrification and electrification of car companies around the world, General Motors is under a lot of pressure to speed up the layout, especially for brands that have been laid out for a long time, what competitive advantages their electric vehicle products will have to compete with other car companies, this is something we should look forward to.

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