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It was thought that Kia had just completed the release of the new LOGO, and it would be a long time for domestic models to introduce new standards, but unexpectedly, in recent days, in the declaration information of some Dongfeng Yueda Kia models, we have already seen the new models hanging the new mark.

According to the latest batch of new cars declared by the Ministry of Industry and Information Technology, Dongfeng Yueda Kia Smart run has been updated to the second generation as a model that has been in China for a decade. Judging from the new declaration chart exposed this time, it can be regarded as a medium-term modification of the second-generation model. As for the mid-term model of the Kia Smart run, the change can be said to be very great, in addition to the replacement of the new LOGO, the front face has also been significantly changed. The new car was unveiled at last year's Guangzhou auto show, but at that time the new car still used the old LOGO.

Judging from the exposed pictures, the overall body design of the new Kia Zhi Race Ace is still in a strong style, with a closed waterfall grille design and lattice grille design in the front face, which is integrated with the LED headlight group. The lower air intake has changed from the models unveiled at the Guangzhou auto show, and the whole has become more regular.

The side of the body has not changed much, but the new model adds a straight upper waistline design, which makes its side look more layered and adds a certain sense of strength. In terms of body length, the length of the car is raised to 4530mm, but the wheelbase remains unchanged for 2640mm, positioning compact SUV.

The lines of the rear are more straight, the rear roof is equipped with tail wing shape, the rear door is decorated with chrome strips, the two-side taillights are designed vertically, and the rear door is marked with the English alphabet. In addition, the new car has also been replaced with a new shape of the wheels, and the logo in the middle of the wheels has also been changed to the latest style.

The new Kia Ace also offers a variety of options, including a black-topped white body, a camera on top of the logo, a camera on the rearview mirror, and up to three wheel shape options.

We can see from the declaration chart that the new Kia Zhi run Ace is equipped with a 2.0l in-line four-cylinder engine, with a fuel consumption of only 6.3L per hundred kilometers, and only an automatic gearbox is provided in terms of gearbox. In addition, according to relevant media reports, the new car is very likely to launch a brand new 1.5t engine.

As the compact SUV model of the brand at that time, Kia Smart run has a certain market competitiveness, and it is nervous with many joint venture brands such as Honda CRV and Toyota RAV4. However, as Korean brands are gradually divided by joint venture brands and domestic brands seize the market, market share is also snatched.

In this regard, Hyundai Kia continues to launch new models and carry out market layout through high and low-end models, in which the price of Zhirun is also explored to the price of domestic brands to compete with domestic models, while Kia KX5 is a joint venture model. Due to the gradual decline in the recognition of Korean brands and the decline in terminal prices, Kia KX5 is unable to support the competition in the market segment of the brand. Zhirun has become one of the leading models of Dongfeng Yueda Kia and is now the single model with the highest sales under the brand.

According to sales figures released by the Federation of passengers, Dongfeng Yueda Kia sold 22300 vehicles in November 2020, of which 6276 were sold by Zhirun. Cumulative sales from January to November last year reached 221000, down 16.6 per cent from a year earlier.

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