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Since the names such as Haver Dog, Euler good Cat, Euler Black Cat and Tank 300 have gained a good popularity in the market, Great Wall has released itself in the name of the model in order to keep it hot. In the latest batch of model declaration information of the Ministry of Industry and Information Technology, we see two new models of Great Wall Motor, which also adopt a brand-new naming method.

The brand new Harvard F5 named "Harvard Red Rabbit"

In the latest batch of declaration information from the Ministry of Industry and Information Technology, we see the declaration map of the new Harvard F5. In addition to the brand-new appearance design, the naming of its model has also attracted the attention of many netizens.

The new Harvard F5 adopts the latest family design of the Great Wall, with a cross grid design inside the large hexagonal intake grille and a separate design of daytime driving lights and headlights. In terms of size, the length, width and height of the new car are 4450 (4470) / 1841 (1898) / 1625mm respectively, and the wheelbase is 2700mm.

Combined with previous spy photos, the Harvard F5 interior will use a suspended central control screen and the same shift structure as the new WEY VV7. In terms of power, the new car will be equipped with a 1.5T engine code-named GW4B15C, maximum power 135kW, reference to the current Harvard F5 maximum power 124kw power output, the new 1.5T engine power performance is obviously strong.

Judging from the vehicle tail mark, the new Harvard F5 may be named "Harvard Red Rabbit". In addition to "Harvard Red Rabbit", it also provides "Harvard Post Wave", "Harvard Flash", "Harvard Little Steel Cannon" and other optional logos. In addition, the medium net, side window decoration, rear bumper and so on also provide options.

Data show that the Harvard F5 is the first model under the Harvard F series, which is located in the compact SUV and officially launched on September 26th, 2018. The current Harvard F5 went on sale in April 2020, with a 1.5T engine offering high and low power version, low power version with maximum power 110kW with maximum torque of 210nm, and high power version with maximum power 124kW with maximum torque of 285N. According to the plan, the new Harvard F5 may be officially available in April this year.

The new WEY model is named "Mocha".

The new WEY model has also been exposed! According to the new car declaration information of the Ministry of Industry and Information Technology, the new WEY model uses a new family design language in appearance, with a large hexagonal intake grille on the front face, a dot matrix design inside, a larger size of the WEY brand logo in the center, and more severe headlights on both sides. In terms of size, the length, width and height of the new car are 4875/1960/1690mm and the wheelbase is 2915mm.

In the power section, the new car will be equipped with a 2.0T turbocharged in-line four-cylinder engine codenamed E20N, with a maximum power of 157kW, matched with a 9-block double-clutch gearbox. It is understood that the new car will make its debut on January 20.

Judging from the vehicle tail mark, the new WEY model may be named "Mocha". In addition to "mocha", it also provides "latte", "cappuccino", "macchiato" and other optional logos. In addition, front and rear headlights, medium net, medium net decoration bar and so on also provide optional.

Prior to this, Great Wall listed the Harvard Dog model, launched the Labrador version, the Chinese pastoral version, the German pastoral version, the Tibetan mastiff version and other dog names. On January 11, Harvard's first love was also officially launched, with the launch of four models: freshman, sophomore, third and fourth editions, distinguishing between high and low configurations.

Compared with the traditional naming method, Great Wall Motors' novel naming method can make consumers remember better. After all, it can not only increase the topic and interaction of netizens on the model, but also enhance the popularity of the model and brand in the market. However, with the popularity of marketing, many netizens said that "more and more disgusting".

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