AutoBeta(AutoBeta.net)02/17 Report--

In the Chinese market, the three German brands Mercedes-Benz, BMW and Audi are defined as first-tier luxury brands, among which the Mercedes-Benz brand is a symbol of luxury cars for many people, owning a Mercedes-Benz car and even being regarded as standard for successful men. But now Mercedes-Benz is paying more attention to female consumers.

Tang Shikai, chairman of Daimler Greater China, said in a speech at the recent China Entrepreneur Forum: "We will focus not only on male consumers, but also on female consumers."

Daimler found that in China, 80-90% of vehicle purchases are influenced by women's opinions, 50% of Chinese households' income is contributed by women, and 77% of Chinese households' daily expenses are borne by women. As a result, Daimler believes that female consumers need to be identified.

Tang Shikai also said that Mercedes-Benz will strengthen its efforts in the following areas in the future, including excellent products and services, high focus on customers and market demand, and strong brand influence.

Daimler sold 653000 vehicles in China in 2018, up 11% from a year earlier, and China has become Mercedes-Benz's largest single market in the world since 2015.

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