AutoBeta(AutoBeta.net)04/15 Report--

After the outbreak of the "660000 Mercedes-Benz oil spill female owners' rights protection" incident, the hidden rules of "service fees" in the auto sales industry were thoroughly exposed. At the end of last month, women buying luxury cars were surcharged and chased by sales threats. It was also turned out by netizens in the past two days, and suddenly Land Rover Jaguar became the focus. Today, Jaguar Land Rover officially issued an official statement in response: the sales consultant involved has been fired.

Jaguar Land Rover said in a statement on April 15 that Jaguar Land Rover attached great importance to Ms. Li's car purchase experience in Tianhua, Shaanxi Province, and the dealers had dealt with it properly at the first time. On the afternoon of the incident, Shaanxi Tianhua formally apologized to Ms. Li and reached an understanding. Ms. Li is satisfied with the result of the treatment and has continued to buy cars in the store. For the sales consultant involved, in view of his improper words and deeds, Tianhua shop in Shaanxi has dismissed the sales consultant.

It happened at the end of last month, when Ms. Li went to look at the car at the 4S store of Tianhua Land Rover in Shaanxi Province on March 28th. She finally took a fancy to the model that Land Rover discovered Shenxing, and decided to buy it in three-year installments. At that time, the 4S store asked her to pay a deposit of 8000 yuan.

The next day (March 29), Ms. Li and her family came to the 4S store not to pay for the car. As a result, Ms. Li was surprised and raised some questions when she saw the list of expenses given by the sales. "in addition to the normal car price, he also added a lot of extra fees to me, the most of which is a 10668 service charge," Ms. Li said. "

From the cost list, we can see that the price of the naked car found by Land Rover is 254000 yuan, and there is also a service fee of 10668 yuan, listing and notarization fees of 1500 yuan, renewal fee of 5000 yuan, and so on, totaling nearly 30, 000 yuan.

What Ms. Li is most dissatisfied with is the renewal premium of 5000 yuan, that is, she has to buy insurance in this 4S store for three consecutive years. If she does not buy it, the money will not be refunded.

As for the questions raised by Ms. Li, the 4S store sales consultant said that he wanted to buy a car. It is also explained that the service charge is charged and the price of outsourcing is a little higher because installment insurance has to be bought.

Ms. Li believes that this is not in line with the sales regulations, but in the process of communication, there are some minor disputes. The sales consultant was more emotional: "how can I communicate with you? tell me how you communicate with me. You are destroying the honor of our store. You have a way to treat me, and I have a way to treat you."

Due to failure to reach a deal, Ms. Li walked out of the 4S store, and the sales consultant followed and continued to communicate with Ms. Li. When Ms. Li picked up her phone to record the process, the salesperson suddenly rushed to Ms. Li angrily and then got into a scuffle.

After seeing the situation, other sales staff came forward to dissuade it, and the industry and commerce department also arrived at the scene to coordinate.

In the end, the 4S store apologized, waived the additional fee for buying the car, and made a substantial discount on the price of the car. Ms. Li decided to continue to buy the car and made a down payment.

Over the years, car "disguised price increase" sales are widespread, compulsory installation and financial service fees have been open secrets in the industry, this "Mercedes-Benz female owner rights protection" incident pierced this skylight, so that now the major car dealers are trembling, as if treading on thin ice, the network exposed that many dealer groups, 4S stores have taken emergency measures.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat