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With Mercedes-Benz BMW Audi three car companies have announced the latest performance, 2020 China market first-line luxury brand sales ranking is also finally confirmed. According to the sales list, BMW Group's cumulative sales increased by 7.4% to 777,379 vehicles in 2020, leading Mercedes-Benz to win the top luxury brand sales by 2997 vehicles; Mercedes-Benz accumulated sales of 774,382 vehicles, an increase of 11.7% year-on-year, ahead of Audi 48,094 vehicles; Audi ranked third, with sales growth of 5.4% to 726,288 vehicles in 2020.

In 2020, BMW Group delivered 777379 BMW and MINI models in the Chinese market, up 7.4% year-on-year, which is the best sales performance since BMW Group entered the Chinese market, thus surpassing Mercedes-Benz and Audi and winning the top sales of luxury brands in China in 2020.

BMW 5 Series, BMW X3 and BMW 3 Series are still the main sales products of BMW Group. According to the data, the cumulative sales volume of BMW 5 Series in 2020 is 159,000 vehicles, down 1.8% year-on-year. BMW X3 cumulative sales of 134,000 units, an increase of 9.9% year-on-year. In addition, BMW 3 Series annual cumulative sales of 167,000 vehicles, an increase of 28.6% year-on-year. From the market level, mainly because of the impact of the early epidemic, resulting in a decline in sales of some models. From the product level, after the replacement of some products, the sales volume declined due to the price and model, but the sales volume also increased in the later stage depending on the substantial discount of the terminal.

As the sales crown of BBA, BMW iX3 model will be launched in 2020, which will be produced in China and sold overseas. BMW iX will also meet consumers in 2021, mid-term BMW X7 and X5 will also be released at the end of the year, especially BMW X5, which is BMW's best-selling model, and new product launches will also attract consumers 'attention.

Although Mercedes-Benz has launched several recalls in the Chinese market in 2020, involving 801,000 defective vehicles, the models and grades are all stained with rain and dew, and the reasons for the recalls are different. However, as a luxury brand Mercedes-Benz, the recall does not seem to affect its market performance, Mercedes-Benz (including Smart) sales in the Chinese market in 2020 was 774,382 vehicles, an increase of 11.7% year-on-year, the largest increase in BBA brands.

Mercedes-Benz GLB, Mercedes-Benz GLC, Mercedes-Benz C Class and Mercedes-Benz E Class are the main products of Mercedes-Benz. According to the data, the cumulative sales volume of Mercedes-Benz GLC in 2020 is 165,000 vehicles, with a year-on-year growth of 18.5%. Mercedes-Benz GLB was officially launched at the end of 2019, with a price range of 314,800 - 354,800 yuan. It is equipped with 1.3T inline four-cylinder engine and 7-speed dual clutch gearbox. The sales volume in 2020 is 54,000 vehicles, with a year-on-year growth of 6164.2%. Mercedes-Benz E-Class and Mercedes-Benz C-Class will sell 156,000 and 153,000 cars respectively in 2020, up 1.1% and-3.8%, respectively.

In 2021, Mercedes-Benz will open the "EQ first year". In addition to the EQC previously listed, Mercedes-Benz plans to launch EQA, EQB and EQS three pure electric models in 2021.

Audi's cumulative sales volume in 2020 is 726,288 vehicles, up 5.4% year-on-year, but it is still ranked third compared with Mercedes-Benz and BMW brands.

In terms of vehicle models, Audi mainly relies on A4L, A6L and Q5, and sales volume has also increased under the condition of increased preferential treatment. Specifically, Audi A6L accumulated sales of 182,000 vehicles throughout the year, an increase of 38.8% year-on-year. Audi A4L was 139,000 units, down 17.7% year-on-year. Audi Q5L cumulative sales of 149,000 units, an increase of 7.3% year-on-year. It is understood that Audi plans to launch 16 replacement/new models in 2021, including the brand-new Audi A3L, domestic Audi e-tron, medium-term Audi Q5L, medium-term Audi Q2L, etc. In addition, SAIC Audi A7L late production launch, is also expected to Audi brand sales growth to help.

Although sales and production were greatly affected due to the impact of the epidemic in the first half of the year, thanks to the launch of new products and the implementation of relevant market stimulation policies in the second half of the year, the three brands of BBA finally achieved good results in 2020. On the whole, BMW and Mercedes-Benz are more like "old enemies", the sales gap between the two car companies is not big, 2021 is still a year of struggle. As for the Audi brand, there are fewer products to rely on in the market. Although sales increased during the year, the gap between BMW and Mercedes is still large, ranking third.

The new year has begun, these three car companies in the Chinese market will compete with what posture, or worth looking forward to!

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