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At present, more and more enterprises enter the new energy vehicle industry, which accelerates the competitiveness of the whole market, and promoting the mass production plan as soon as possible will help brands seize market share earlier. In this regard, Zhiji Automobile in the brand was established more than 2 months later, and officially held a press conference, and launched two mass production stereotyped electric vehicles, it can be said that the pace is fast.

According to the plan, the brand will be launched simultaneously today in Shanghai, CES, Las Vegas, and London, UK. The Zhiji car, jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, is officially named IM Zhiji, positioning the high-end intelligent pure electric vehicle brand.

It is understood that Zhiji Automobile is called Zhiji in Chinese and IM in English. The design of the brand Logo contains a digital password from 0 to 1, which is concise and can change endlessly to create a new world.

In addition to the official launch of the new car brand, Zhiji also unveiled two stereotyped cars, the sedan and the SUV, which are expected to be delivered in mass production in the fourth quarter of this year. Among them, the car will be the first product of Zhiji car, positioning high-end pure electric car.

From the point of view of the appearance, the overall design of the new car is very avant-garde, with a closed shape on the front face and the brand LOGO. The headlamp is sharp in shape and similar to "∑".

The side lines of the car body are smooth, and the through waistline design is adopted to increase the visual length of the vehicle. At the same time, it also uses the now popular hidden door handle. The size of the car body is 5000/1960/1485mm. The rear of the car is designed with a penetrating taillight, and there is also an intelligent lighting system inside the taillight, which can display custom content.

Interior decoration, the new car interior decoration is also a minimalist style, will be in the form of multi-screen, but the lifting screen is a big bright spot, the car can support driving control of the whole scene. The whole interior design is also very similar to Xiaopeng car.

In terms of power, the car adopts the four-wheel drive layout of the front and rear double motors, the maximum output power can reach 400kW, the capacity of the battery pack can reach 115kwh, the speed can break 100 in 3.9s, and the mileage can reach 874km.

The first SUV model was launched later and is not expected to hit the market until 2022. The appearance adopts the family-style design style of Zhiji car, the overall styling fashion movement, and the closed intake grille design adopted by China net also highlights the characteristics of new energy models. On the side, the door-to-door design is suspected; the rear of the vehicle is designed with through-type taillights, and the shape of both ends of the bumper echoes with the front.

As the car does not use transparent glass like the first car, the interior design is not known for the time being, and perhaps the interior design of the new car is still under design.

In terms of power, it is believed that with the gradual upgrading of the first model on the market, the competitiveness of the second model will be further improved. It is reported that Zhiji's new car will be equipped with standard 93kWh batteries and high-end 115kWh batteries. The first silicon-doped lithium technology used in the world can achieve the energy density of monomer 300Wh/kg. The maximum endurance of the vehicle is close to 1000km. In addition, the new car is also equipped with 11kW high-power wireless charging function.

It is understood that "Zhiji Automobile" is not a new car-building force in the real sense. Although "Zhiji Automobile" is a brand-new automobile brand and will adopt a new structure and mode of operation, the brand is guided by SAIC, not Internet companies. From a management point of view, "Zhiji Automobile" should be parallel to SAIC passenger cars, SAIC Volkswagen and SAIC General Motors, and be positioned higher than the previously issued SAIC R standard.

Also because of the high-end car brands jointly launched by the three giants SAIC, Alibaba and Pudong New area, Zhiji Automobile can rely on SAIC's mature car-building experience, as well as Alibaba's research on big data and intelligent systems to create more high-end intelligent products.

However, for the market where new brands continue to integrate, there will also be falling new brands to withdraw, so we can see that the market competition is very great, and we do not know whether the market with the rapid layout of Zhiji cars can be recognized and trusted by the market.

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