AutoBeta(AutoBeta.net)01/16 Report--

A new car under the ARCFOX polar fox brand was unveiled at the 2021 China Electric vehicle 100 Forum held on January 16. The ARCFOX α S positioning medium-sized pure electric sedan, which will offer two power and three mileage versions, was previously reported to be available at the beginning of the year.

From the appearance of the new car, ARCFOX α S also uses a closed front grille design, the overall shape is very simple, with sharp headlights and fog lamp shape to increase the recognition of the new car. In addition, the lower pressure of the front and engine hatch on a number of raised lines, to create a different visual effect. In terms of size, the length, width and height of the new car are 4930/1940/1599mm and the wheelbase is 2915mm.

Through the window glass, we can see that the interior of ARCFOX α S adopts a design technique similar to that of ARCFOX α T, mainly with straight lines, and the traditional key layout is replaced by a large touch screen. In terms of power, the new car will use front and rear dual motors, maximum power 160kW (218Ps) and 320kW (435Ps), with peak torque of 360 N ·m and 720 N ·m, respectively. In addition, the new car will offer three battery-life versions for consumers to choose from, namely, 525km, 603km and 708km.

Data show that the ARCFOX brand has been launched as early as August 2016. it is a middle-and high-end brand under BAIC New Energy that focuses on the production of pure electric vehicles, and unveiled a pure electric supercar concept model ARCFOX-7. In January 2019, the vehicle factory jointly built by BAIC and Magna was settled in Zhenjiang, Jiangsu Province, where ARCFOX products were put into production. In order to build a high-end brand IP, BAIC New Energy is well-intentioned.

ARCFOX α T, the first mass production model of the ARCFOX brand, was officially launched in October 2010. the new car has three life-span versions and five models, with NEDC mileage of 480km, 600km and 653km respectively, with a subsidised price range of 24.19-319900 yuan.

New brands and new models bear the important task of the upward development of BAIC New Energy, and BAIC New Energy also places high hopes on it, but contrary to one's wishes, the cumulative sales in the three months on the market are only 709. Obviously, ARCFOX α T has not become a popular style.

Some industry insiders said that ARCFOX α T has many competitors, such as Eian LX, Tesla Model Y, ideal ONE, BYD Tang EV and other models, and will face Dongfeng Lantu in the future. The competition of SAIC Zhiji and other brands. In this market environment, the market performance of ARCFOX is not optimistic.

In this context, ARCFOX α T is facing great pressure, as well as for the upcoming ARCFOX α S. As a pure electric model, it will compete with Tesla Model 3, Xiaopeng P7 and other models.

Relying on BAIC, the ARCFOX brand does not need the financial support of the capital market, but brand development and market competition can not be avoided after all. As a force in the high-end new energy market, the ARCFOX brand is endowed with high hopes by BAIC New Energy. At that time, the overall sales are still bleak, and the market pressure in the later stage will not be very small.

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