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I believe that many domestic consumers will often hear such remarks as "how good the xx model is, hurry up to introduce the domestic market". Unexpectedly, this situation also appears on domestic models. Recently, some Japanese media called on Wuling to import Hongguang MINI models.

With the acceleration of the development of new energy vehicles by many governments around the world, the policy of banning new energy vehicles has been continuously introduced. The Japanese government announced a "green growth plan" to ban the sale of fuel cars in 2035 and plans to ban the sale of fuel vehicles in Tokyo in 2030 to accelerate the popularity of electric cars in Japan, according to media reports. As a result, this behavior quickly became a topic of conversation throughout the city.

The media mentioned that due to the high cost of new energy vehicles, the prices of pure electric models sold in Japan are generally high. For example, the Toyota brand recently launched its first mini electric car, which has a range of 150km, named C+pod, and is positioned as a minicar. The new car is already on the market in Japan, but it has launched two models with a price of Y165-1.716 million (RMB 10.4-108000).

By contrast, the Wuling Hongguang MINI EV sold in China is only RMB 2.88-38800, and there is a wide gap between the prices of the two cars. It is worth noting that the sales volume of the Wuling Hongguang MINI EV has risen frequently since it was listed in the Chinese market, and now it has surpassed the Tesla model, which shows that its competitiveness is equal.

According to the report, it also quickly triggered a discussion in the Japanese media on the sale of electric cars. The reason why Wuling Hongguang MINI EV has been discussed by netizens in Japan is that Wuling Hongguang MINI EV is basically similar to Toyota C+pod in appearance and is positioned as a minicar. However, Toyota's C+pod design is very small, with a body size of only 2490 x 1290 x1550mm and a wheelbase of 1780mm, even smaller than the Wuling Hongguang MINI. The model still uses a two-door, two-seat design with a mileage of about 150km.

The Wuling Hongguang MINI EV is not only larger than the Toyota C+pod, but also can support four seats with a maximum speed of 100km/h, while the Toyota C+pod is a 60km/h. Although the mileage of the 120km-170km is smaller than that of the Toyota C+pod, the most important thing is that the price of the car is much lower than that of the Toyota C+pod. In any region, lower-priced models will be accepted by the vast majority of consumers.

Of course, if Wuling Hongguang MINI EV were exported to overseas regions, the price would not be so low. Judging from the cost of Wuling Hongguang MINI EV, the cost of spare parts has exceeded 14950 yuan, up to 23000 yuan, not counting transportation, labor, research and development, and so on. It is understood that according to the profits of Wuling Hongguang MINI EV, the highest configuration will have a profit of about 10%, while the medium configuration will basically make no money, while the lowest configuration will definitely lose money. And Wuling Hongguang MINI EV in the domestic price is low, more for points, and even by selling points, Wuling Hongguang MINI EV profit margin will be higher.

At a time when the development of new energy vehicles is accelerating all over the world, the costs and constraints of new energy vehicles are still a concern for many car companies, even Toyota. Toyota President Akio Toyoda commented earlier because the Japanese government accelerated the plan to ban the sale of fuel vehicles. In any case, until many factors that limit the development of electric vehicles are solved, new energy vehicles are still difficult to be accepted by consumers.

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