AutoBeta(AutoBeta.net)01/23 Report--

January 23, the new Audi A3 family officially listed, the manufacturer's guided price range of 20.31-249700 yuan. The new car has launched a total of 12 models with long axle version of hatchback (Limousine) and standard axle version of hatchback (Sportback), and the appearance design is consistent with the overseas version.

Audi A3L is an entry-level model sold by Audi in China, which has been replaced three times since it was put on the market. From the appearance of the new car, the overall appearance of the new Audi A3 continues the overseas design, the hexagonal large-size front grille adopts honeycomb design, and the shape of the headlamp group is similar to the boomerang, and the recognition is further improved after lighting. There are larger front bumper air inlets on both sides of the front, making the overall appearance more sporty than the previous generation. In terms of body size, the length, width and height of the new car are 4548 (4554) / 1814/1429mm respectively, and the wheelbase reaches 2680mm, which is 51mm higher than that of the old model.

The new Audi A3 interior adopts a new design style, the new car is equipped with a 10.1-inch central control screen and 12.3-inch full LCD dashboard, and there are obvious changes in gear layout and shift design, making the overall layout of the central control area more concise.

In terms of power, the new Audi A3 is equipped with a 1.4T EA211 turbocharged engine, maximum power 110kW (150PS) and peak torque 250N ·m. In terms of transmission system, it is matched by a 7-speed double clutch gearbox.

The new Audi A3 was exposed for trial production at the Qingdao factory in March 2020, debuted and pre-sold at the Guangzhou Auto Show in November 2020 until its official launch today. It can be said that the Audi brand not only gives the Audi A3 enough preparation time, but also gives the old A3 enough time to digest inventory.

The main competitors of the Audi A3 are the Mercedes-Benz A-Class and the BMW 1-Series. Among the entry-level models of luxury brands, the Audi A3 family is more outstanding. The Audi A3 family sold 76912 vehicles in 2020, compared with 39335 for the BMW 1-Series and 68063 for the Mercedes-Benz A-Class, which outperformed the BMW 1-Series and Mercedes-Benz A-Class.

The Audi A3 is the only car with a standard four-cylinder engine and front / rear independent suspension, while the BMW 1-series entry-level model is equipped with a three-cylinder engine and the Mercedes-Benz A-class is a rear torsion beam non-independent suspension. In comparison, Audi A3 still has a more obvious competitive advantage.

At present, an automobile website has learned that the preferential price of Mercedes-Benz A-class models is about 30-40,000 yuan, and the discount range is still relatively large. The listing time of the BMW 1-Series is even earlier, with terminal discounts ranging from 50, 000 yuan to 60, 000 yuan, and naked car prices are basically less than 200000 yuan. Of course, the range of concessions varies from region to region, and local concessions still prevail.

From the Audi A3 family price of 203100 yuan from the point of view, Mercedes-Benz A-Class and BMW 1-series of its containment is still quite obvious, I do not know how long Audi A3 guidance price can last. However, with the popularity and popularity of the new car, Audi A3 can still accumulate a certain degree of popularity and reputation.

The Audi brand sold 726288 vehicles in China in 2020, up 5.4 per cent from a year earlier, according to the data. In terms of models, it mainly depends on the volume of A4L, A6L and Q5 models. Audi A6L sold 182000 vehicles for the whole year, up 38.8% from the same period last year. Audi A4L sold 139000 vehicles, down 17.7% from the same period last year. Audi Q5L sold 149000 vehicles, up 7.3% from the same period last year.

It is understood that 2021 is the product year of FAW-Volkswagen Audi. According to the plan, the Audi brand will launch 16 replacement / new models + 17 CKD special version models this year, including mid-term Q5L and medium-term Q2L models in addition to the Audi A3 family, which is on the market today.

In addition, on January 18, China FAW Group, Audi and Changchun Municipal people's Government jointly signed an agreement to announce that Audi FAW New Energy Joint Venture Project has been settled in Changchun. Audi will also start the year of electrification in 2021, including domestic Audi e-tron, e-tron Sportback and other products will also be introduced, the performance of Audi brand in 2021 is still worth looking forward to.

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