AutoBeta(AutoBeta.net)01/24 Report--

Competition in the domestic market is becoming more and more fierce, and SAIC-Volkswagen, which has lost sales for two years in a row, has begun to adjust its product plans. Recently, a new car plan for SAIC Volkswagen Group has been exposed, covering Volkswagen brand, Skoda brand and Audi brand, totaling more than 11 new models.

From the exposure of the new car roadmap, including not only a number of modified fuel models, but also Volkswagen still unseen ID family electric models, from the release of a number of electric model plans, we can see that the Volkswagen brand attaches great importance to the power of the electric market this year.

Specifically, SAIC Volkswagen fuel models Passat, Tuang, Tuguan L, Lingdu and other models will usher in a change. Even though the sales of Passat and Tuguan L models have declined significantly, they are still the main selling models under the current brand. For this reason, SAIC Volkswagen hopes to regain consumer confidence in the two models and usher in a change again, but it is not known how the two models will be changed, or whether they will be adjusted for the appearance and interior or configuration. Wait for further official news.

At present, it is relatively clear that SAIC-Volkswagen Tuang and Lingdu models. According to the latest information from the Ministry of Industry and Information Technology, the new Volkswagen Tuang has adopted a new design style, the front face and tail have been adjusted, while the declared model is version 2.0T.

As for Lingdu, although there is no obvious appearance exposure, but from the previous spy photos that the car will use a slippery back design, the whole is similar to the current Volkswagen CC. It is worth noting that the new Lingdu will use no borders to further emphasize the sports positioning of its sedan models.

And POLO, Tu Jiao, Tuyue, Tuguan X will also usher in the annual change. The reason why it is called the annual change, that is, the new car will not change much, only in the model configuration to give a more advantageous promotion, so as to improve market competitiveness, after all, like Tuguan X this model has been on the market for less than half a year.

In addition to fuel models, SAIC-Volkswagen will also launch three models in the electric field, in addition to the previously unveiled ID.3 and ID.4 X models, and the unseen ID.6X model, which shows that SAIC-Volkswagen is constantly enriching its product layout in the electric car market and accelerating the competition for market segments. Among them, ID.4 X has previously opened the pre-sale, while ID.3 made its early appearance but has not yet been listed because of software upgrades.

Skoda, a subsidiary of SAIC-Volkswagen, has become a lossmaking brand within SAIC-Volkswagen because of declining market performance over the past few years. Data show that cumulative sales in 2020 were 173000, down 38.7% from 282000 in 2019. The performance of the main models, Cormick and Xinrui, is weak, with monthly sales at about 3000, while other models are in the doldrums.

Against this backdrop, Skoda plans to launch only two models in 2021, the new compact sedan Mingrui and the modified medium-sized SUV Kodiak. The new generation of bright sharp will make its debut in the first quarter of 2021, or be named "bright sharp Pro". The new model adopts Skoda family design, and the polygonal middle net frame is decorated with sturdy chrome plating, connecting long and narrow light groups on both sides, and the overall shape is consistent with the overseas version. As for the modified Kodiak, the new car basically continues the shape of the cash model, only in some details and configuration adjustments.

As for the Audi brand, it is the newly established SAIC Audi, and the first models include the Audi A7L model, which is rumored and has been exposed with a number of informations. the whole vehicle continues the design of the imported A7, but changes the back shape to a hatchback model and lengthens it. SAIC Audi's second model may be the Q7 or Q8 of the C-class SUV.

2020 will be difficult for any car company, but it is especially obvious for SAIC Volkswagen. It has fallen from the first place to the second place in 2020 and has been overtaken by FAW-Volkswagen for two years in a row. Jia Ming, general manager of SAIC Volkswagen sales Co., Ltd., once said: "the dual brands are making product structure adjustment in 2020, and the overall market will decline greatly, but I think it is normal for this to happen after the product structure adjustment. We will be able to return to the normal level next year after making a good adjustment this year."

According to the data, SAIC-Volkswagen sold 1.5055 million vehicles in 2020, with a decline of 24.79% far exceeding the industry level. Therefore, for SAIC Volkswagen, how to win back the market through products, services and technology is the top priority of SAIC Volkswagen.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat