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With the launch of new models, it has become a common sales strategy for car companies to give greater price cuts or concessions to consumers in order to get rid of inventory. A few days ago, some netizens reported that Tesla also had this situation, by giving certain cash concessions and free services and gifts to sell old models.

According to a netizen, due to applying for the Shenzhen tram target, he took a fancy to 21 Model 3 standard models, but he has been hesitant to do so, hoping to usher in another official price reduction by Tesla within six months (the target is valid for six months). During the consideration, I received the sales notification from Tesla that there are 2020 existing cars produced in the store in December last year. If you book a car now, you can enjoy a cash discount of 13700, and then send a shopping mall one year free parking + free slow charge, millet sweeping robot, Tesla booking gift.

For such a cash discount is not large, or even less than the previous official price adjustments to the model, but the choice of the old Model 3 model as a whole can get more concessions and services than the new model, there is no doubt that it has a certain attraction. According to officials, the subsidised price of the new Model 3 model starts at 249900 yuan, which is equivalent to a further 236200 yuan according to the discount given to the old model.

Just from the appearance of the old and new models, the two have not changed much and have only been adjusted in the details of the appearance of the model. But on closer inspection, there are still a lot of changes in the new and old Model 3 models, including an improved air hub cover to increase mileage, a chrome-plated design to be blackened, double glazing for better sound insulation, and a lens for headlights.

The interior has not changed much either, mainly due to some configuration increases, such as heat pump air conditioners (which are said to make the adjustment system more efficient and reduce energy consumption, thus reducing the impact on mileage when heating is turned on in winter), and provide steering wheel heating, while the glove box adds an extra USB interface. In addition, there are more electric tail doors in the trunk, which is more in line with the identity of high-end brands.

The change of the model 3 model in the old and new models can be said to be big or small, more or less taking into account the functional needs of consumers. It is worth noting that some netizens reported that the mileage of the new and old Model 3 has changed greatly, mainly because the recovery intensity of the old model is adjustable, the recovery intensity of the new model is not adjustable (the so-called single pedal mode), and only the new M3P can be adjusted. Some netizens believe that the three configurations of electric tail door + double-layer glue glass + heat pump air conditioning are enough to exceed the discount of the old model.

Therefore, for the discount given by the old Model 3 model, most netizens seem to be less sincere, and some netizens think that buying Tesla should "buy the new rather than the old".

However, it is really difficult to distinguish between the 20 and 21 models of Tesla Model 3 without a real understanding, and it is easy to make some consumers feel that the new and old models are just changes in production dates, and they think they are discounted and promoted when they see a discount, so they buy them directly. In this regard, it is also hoped that consumers in the real understanding of the model, and then choose to meet their own needs of the model, not because of impulse and pay the bill.

As we all know, Tesla Model 3 has been widely recognized by the market due to the continuous decline in prices after being made in China. In this environment, the heat continues unabated, and in 2020, it won the top spot in domestic new energy vehicle sales with the sale of 137459 new vehicles, leading the largest new energy vehicles.

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