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When a model does not have obvious market popularity, car companies like to rub hot models in order to improve the competitiveness of products. Recently, the Jetta brand has borrowed Audi's "name" to promote its models, saying it uses the same Audi Q3 engine.

As we all know, the Jetta brand is the strategy of FAW-Volkswagen to compete with domestic brands through lower prices. The first model is independent of the Jetta model and is sold through the creation of a new logo, which is simply changed to Volkswagen. And the following models are also built by using the Volkswagen platform.

As a result, Jetta, which has no Volkswagen LOGO, can only rely on the halo of the Volkswagen brand to sell new cars, attracting consumers' favor through the performance-to-price ratio of "Volkswagen is still Volkswagen without Volkswagen". For example, Volkswagen sells Jetta models by saying it uses Volkswagen's "three big pieces" to sell, such as opening the hood directly to show the engine of Volkswagen LOGO.

Perhaps the adoption of marketing methods that rely on popular brands has limited the Jetta market. When the Volkswagen Jetta brand was officially launched, the sales of its brand continued to rise, and it was thought that the model without the Volkswagen LOGO could be recognized by the market. however, according to the data since its launch, the Jetta brand sold a total of 155223 vehicles in 2020, which is not as good as the Jetta single model sales in that year. According to the data, Jetta model sales reached 317600 in 2017 and increased to 327700 in 2018, making it the Volkswagen brand's annual top selling model.

In this regard, how to improve the brand strength of FAW-Volkswagen Jetta has become a new goal of the Jetta brand. A few days ago, Wang Hao, director of FAW-Volkswagen Jetta Brand sales Division, announced Jetta's brand goal in 2021 at the communication meeting of Jetta brand in 2021. "in 2020, we achieved the annual goal of 75% brand awareness and brand image TOP5, and we strive to achieve 85% brand awareness and brand image TOP4 in 2021," it said.

Although it is not known how Jetta will improve the competitiveness of its products, some netizens have recently found that Jetta-branded models are taking advantage of Audi's halo. According to a model promotion poster provided by netizens, Jetta's newly launched Jetta VS7 uses the same platform and the same engine of Audi Q3, that is, you can feel the driving experience of Audi Q3 and have more room for use at half the price of Audi Q3.

In fact, as one of the brands of FAW-Volkswagen, it is not surprising to adopt the product technology of the same group. after all, FAW Audi and FAW-Volkswagen are the same company, whether it is Jetta. Volkswagen Group's 1.4T Audi Q3, Volkswagen Touyue or SAIC Volkswagen's Tuguan L are all the same engine. But in the Chinese market, brand effect is always the most important thing for consumers, which is also the main reason why Jetta's sales are limited after losing Volkswagen's LOGO. No matter how Jetta promotes performance-to-price ratio, it still needs time to precipitate.

Jetta has risen from a car line to a sub-brand and has officially become a FAW-Volkswagen brand focusing on the middle and low end of the market since the end of 2019. Jetta, which has been independent for nearly two years, currently launches only three models, including the compact SUV VS5 and compact sedan VA3 in 2019 and the medium-sized SUV VS7 in 2020.

It is reported that the price range of VS5 and VS7 is between 80 and 110000 yuan and 10 to 130000 yuan respectively, while the price range of VA3 is between 60 and 90 thousand yuan. This is in line with the original intention of FAW-Volkswagen independent Jetta brand to make up for the gap in the middle and low-end market through price decline.

The suspension is not a Volkswagen brand logo, but a Jetta J brand LOGO, inspired by the initials "J" of "JETTA".

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