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The first month of the New year has just passed, and Red Flag brand will make it easier to announce a piece of good news on its official Wechat account on the evening of the 31st. In January 2021, the overall sales of the Red Flag brand exceeded 32500 vehicles, an increase of 158% over the same period last year, setting another all-time high. This also reflects that Red Flag continues to maintain a strong trend after achieving an annual sales growth of 100% in 2020.

In 2020, due to the cold winter of the car market and the superposition of COVID-19 's hidden situation, the domestic car market appeared a relatively harsh environment in the first half of the year, and the overall market only showed signs of rebound in the second half of the year, and domestic car sales for the whole year were still declining compared with the same period last year. However, as a new domestic independent high-end brand, Red Flag will comply with the trend in 2020, not only out of a better market trend than the passenger car market, but also outperform the luxury market every month and become the sales leader.

As we all know, second-tier luxury brands Cadillac and Lexus have been in the trend of "chasing each other". Since 2020, Lexus has been in the leading position, but Cadillac finally regained the champion of second-tier luxury brands. Now Red Flag received more than 30,000 sales in the first month of the year, which means that as Red Flag brand sales gradually catch up, FAW Red Flag may become a new contender for second-tier luxury brands this year.

At present, Red Flag has formed a diversified product matrix composed of H5, H7, H9, HS5, HS7, E-HS9 and other models, covering a middle and high-end market of 150000-700000 yuan. Judging from the previous sales data, as the most entry-level H5 and HS5 under the brand, monthly sales will remain at more than 10,000 vehicles. Thanks to the price decline of FAW Red Flag products, H5\ HS5 has fallen to 150000-250000. In addition, the product appearance configuration while retaining the red flag elements, more fashionable and technological sense, more in line with the preferences of consumers. Multiple factors increase the sales of FAW Red Flag.

As for Red Flag brand's latest flagship car H9, it has also made a great contribution to brand sales. With the increase in production capacity, sales will be further improved, and the current average monthly sales remain at about 3,000 vehicles. It is precisely because the car has been on the market through unique design elements, and the more technological appearance, the Red Flag H9, which was launched last year, has won the attention of many consumers.

It is worth mentioning that in order to improve the product power of the Red Flag brand, Red Flag has taken the H9 model as the image of the global market. A few days ago. New car sales have been planned in Dubai, South Korea and Japan, and overseas prices are more expensive than those sold in the domestic market due to the export of the whole car.

In addition to the traditional fuel models, Hongqi brand strives to develop the new energy vehicle market. After launching the first Red Flag flagship electric SUV model, E-HS9, last year, it continued to launch a new all-electric car, E-QM5. It's just that E-HS9 has been officially listed, while E-QM5 is expected to be officially listed in the second half of this year.

According to the update of Red Flag products and plans for new products, officials said that in the next 10 years, Red Flag brand products will be expanded to 30, covering more market segments, thus building four major product lines: l (supreme car), S (sedan car), H (mainstream car) and Q (commercial car). Judging from the new car plan announced this time, the appearance of a number of models has been exposed, and with the launch of this new car, it will further expand the sales of the Red Flag brand and launch a challenge to the luxury second-tier market this year.

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