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The car logo is not only the image representative of an enterprise, but also the most recognizable feature. A good-looking car logo can often leave a good impression on consumers. On the contrary, some consumers will dislike that the car logo is too ugly to recognize the brand, or do not buy the model.

According to media reports, Peugeot will release a new brand logo on February 25, along with a new generation of Peugeot 308, which will be the first to carry a new brand logo and become the first model to use a new logo. In the previous exposure of the new Peugeot 308 test photos, you can see the steering wheel using the new Peugeot brand logo.

From the exposure of the brand-new logo, Peugeot brand-new car logo has changed a lot. The new Peugeot brand logo is "Shield Lion Mark", "male Lion" and "PEUGEOT" are placed in the frame of three-dimensional shield, which has a black background, while "male Lion" and "PEUGEOT" are painted in gold.

Throughout the history of Peugeot brand logo, it has always been inseparable from the "male lion". It is understood that the logo brand LOGO replacement version has as many as 16 times, the current model for sale using the car logo for the 2010 launch. In 1976, Peugeot acquired Citroen and established PSA Group. Peugeot reformed its car logo. The upright lion image is more abstract and the design is more simple, which is the embryonic form of the current Peugeot brand. In 1998, Peugeot reformed the car logo and adjusted it in many details to make the image of the lion more vivid. In 2010, Peugeot changed its logo on the occasion of its 200th anniversary, using a three-dimensional metal texture, but the logo is still in use today compared to the previous version.

Although Peugeot has adjusted its brand logo, it has a sense of "going back to the past". In fact, Peugeot launched the shield lion logo as early as 1960, also putting "lion" and "PEUGEOT" in the shield frame. Judging from the latest exposure of the car logo, its basic structure has not changed much from that of 1960.

Of course, if you do not understand the history of Peugeot, it may cause some misunderstanding. At present, the car companies that use the lion image as the car logo include Proton, Evergrande, Horton and so on, while the latest Peugeot logo is similar to Evergrande and Proton.

At present, the development of Peugeot brand in the domestic market is not effective. According to relevant data, Peugeot brand sales were 28597 vehicles in 2020, down 51.58 per cent from a year earlier. This year, Dongfeng Peugeot will launch a new generation of Peugeot 3008 and Peugeot 4008, both of which will be launched in March, both using new design techniques.

Whatever the reason for the change of Peugeot brand, most of the decline in Peugeot sales in recent years is related to product strength and brand strength, appearance and interior design can not keep up with the market trend, and the motivation has not been improved for a long time.

In recent years, including Volkswagen, Hyundai, Nissan and other car companies have announced to update the brand logo, which can be seen as a starting point for car companies to start again. However, for some car brands, the change of standard is not the most important, and the follow-up of design techniques and powertrain is fundamental. To increase sales by changing the standard is obviously a palliative rather than a permanent cure. The new logo should be an added value, not a key factor.

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