AutoBeta(AutoBeta.net)02/06 Report--

In the completion of the sales task in the first month of 2021, many automobile enterprises have announced sales results, even if the market generally shows a growth trend, but also "some people are happy and some worry". Only Toyota outperformed the market, according to the performance of four Japanese brands that recently disclosed sales reports.

Due to the low base of the same period last year superimposed on the impact of the epidemic situation, this year's market showed a strong year-on-year growth performance, China Automobile Association estimates that January this year passenger car market will achieve growth of 28.4%, which means that the Japanese brands that have always performed strongly will continue in January this year, but overall this is not the case, only Toyota brand outperformed the market.

Toyota Motor Corp. sold 189,500 new vehicles in China in January, up 30.4 percent from a year earlier, according to data released Friday. Among them, GAC Toyota sold 89,800 vehicles in January, up 33% year-on-year, setting a record high; FAW Toyota sold 84,000 vehicles accumulatively, up 9% year-on-year.

Thanks to Toyota's continued launch of new products in 2019 and the growth of the high-end Lexus brand, the trend for 2020 continues. According to Toyota's earlier Lexus sales show, the brand's total sales in January in China reached 24269 units, an increase of 86.4% year-on-year, successfully surpassing Cadillac.

At the same time, Toyota accelerated its "two-car strategy" in China, and its advantages continued to expand, and its sales volume increased faster than other Japanese brands. The specific performance is that GAC Toyota joined the Weilanda model last year. After the launch, the model successfully entered the head position, which is also the reason why GAC Toyota achieved greater growth. In contrast, FAW Toyota discontinued a number of models, including Crown and Prado models.

However, Toyota will still accelerate its "two-car strategy" in the future, launching Corolla/Rayling's "special extended models", namely GAC Toyota Lingshang and FAW Toyota Aolan (ALLION), as well as sister models of Highlander and Toyota Hailia, further promoting Toyota's expansion in China market.

For Honda's sales in the Chinese market at the beginning of this year, it is obviously not ideal. According to the latest sales data released by the brand, Honda sold 157,457 units in the Chinese market in January this year, up 4.8% year-on-year and down 25% from 208,800 units in December.

Among them, GAC Honda sold 67,321 vehicles in January, down 12.18% year-on-year; Dongfeng Honda sold 90,136 vehicles in January, up 22.5% year-on-year. Obviously, GAC Honda's performance in January this year is not good, which is also the reason why Honda's overall sales volume is not excellent. It is conceivable that the monthly sales volume of Honda's two joint ventures in the same period in previous years was basically flat.

Specifically speaking, the monthly sales volume of Accord, Binzhi, Haoying, CR-V, Civic and XR-V exceeds 10,000 vehicles. Among them, CR-V model monthly sales of more than 20,000 vehicles. It is mainly reflected in the current sales volume of GAC Collapse Haoying, which is only more than ten thousand, which is relatively common in the market at the same level. Some analysis believes that before the crash test, its product reputation has a greater impact. However, Guangzhou Automobile Honda Fit, after a short period of high light in the early stage, the market performance tends to be normal.

On the contrary, Dongfeng Honda was in the center of the epidemic last year, but achieved a follow-up rebound throughout the year. By 2021, the growth momentum continued, among which CR-V with monthly sales of more than 20,000 vehicles became Honda's only model with monthly sales exceeding 20,000 vehicles in China.

This year, Honda will also launch a hybrid CR-V model, but the price range after subsidies is 273,800 - 299,800 yuan, and the price of up to 270,000 yuan will undoubtedly impress consumers. Only whether the performance can be obtained can only be viewed by the market.

Thanks to Nissan Xuanyi, the seventh generation of Teana ALTIMA, Qijun, Xiaoke and other main sales models maintained, in addition to the re-merger of Qichen brand, Qichen D60, T60 and Qichen Star and other core models promoted the sales growth of Dongfeng Nissan this month.

According to the data, Nissan's sales volume in China, including passenger cars and light commercial vehicles, exceeded 146,245 units in January 2021, up 23.8% year-on-year. Among them, Dongfeng Motor Co., Ltd.(DFL)'s passenger car business segment (including Dongfeng Nissan and Qichen) sold 124,077 units, up 22.5% year-on-year.

However, the problem of Nissan brand still exists in the old products, which have lost obvious quality in the market of the same level, and can only rely on Japanese public praise and large discounts at the same level to support brand sales.

Mazda entered 2021 with a decline, undoubtedly reflecting the difficulties of Mazda brand. Data show, Mazda January cumulative sales of 206.34 million vehicles, Year-on-year slight decline of 1.6%, Although the decline proportion is not large, But for this year's basic growth trend of the market, Not to mention decline, Even if the realization of growth is to lose the market, It can be seen Mazda's current predicament continues.

According to the sales volume of the brand's two major channels in January, FAW Mazda sold 6,239 units and Chang 'an Mazda sold 14,395 units. In terms of specific models, the top three models sold were MAZDA3 AXELA with sales of 9693 units;MAZDA CX-4 with sales of 3304 units; and MAZDA6 ATENZA ATZ with sales of 2935 units.

According to the sales volume of Japanese brands disclosed this year, even if the overall performance of domestic automobile market is strong, it is not superior to the market for Japanese brands that have always been strong, which means that facing the market of domestic stock era, high-end gradually becomes one of the directions of consumers, and all luxury brands show double growth. However, due to the impact of the epidemic, consumption willingness declined in January this year.

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