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2024-11-25 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)02/07 Report--
The car market suffered from the epidemic is not as expected, it is not a small impact on the entire industry, for some marginal brands need to be subject to great pressure. Recently, a joint venture brand 4S store in Guangzhou has been exposed by the media to be empty, leaving many car owners unable to pick up their cars.
According to Mr. Xu, a citizen, Mr. Xu paid a deposit at a Zhongbang automobile sales and service company in Guangzhou during the 2020 National Day to prepare to pick up a Citroen model, but failed to pick up the car for several months after paying the deposit. So far, no notice of pick up has been received. Later, after investigation, it was found that the 4S store had been empty.
It is understood that there are 17 consumers who also paid a deposit with Mr. Xu and were unable to pick up the car, but because the 4S store has been closed, there is no one at the scene and can no longer be contacted.
In response to this matter, the media contacted the legal representative of the 4S store, which said that because the actual operators could not be contacted so far, some shareholders had reported to the police. At the same time, the legal representative also mentioned that he believed that the incident had involved a criminal case and that there might be a personal dispute, for which he would be willing to be responsible for the incident of the consumers involved.
In addition, Dongfeng Peugeot Citroen also said that it has intervened and has commissioned another 4S store of "Jun Lion" to be responsible for the matters related to the pick-up and refund of deposit by the consumers involved.
The investigation found that Guangzhou Zhongbang Automobile sales and Service Co., Ltd., founded on September 20, 2019, has been closed less than two years ago. it can be speculated that the impact of the COVID-19 epidemic that swept through last year has had a big impact on this 4S store. In particular, it is even more difficult for this company to sell the joint venture brand logo Citroen, which is currently on the edge of the domestic market.
According to the latest statistics from the China Automobile Association, the annual sales of passenger cars in 2020 were 20.178 million, of which the proportion of French brands fell again, from 0.9% in 2019 to 0.3%. This shows that French brands have shrunk quite sharply in the Chinese market. According to the data, the cumulative sales of DPCA in 2020 was 50267, down 55.74% from the same period last year, and sales halved again.
You know, since its sales peaked in 2014, its sales have been declining, falling by 15.2%, 36.85%, 32.89%, 55.17% and 55.74% respectively from 2016 to 2020, halving sales for two years in a row. Although DPCA released a revival plan under the name "Yuan" in 2019, judging from the current sales performance, there has been no significant change. As a result, more and more 4S stores of Dongfeng Peugeot Citroen are difficult to operate and choose to quit.
In the context of the epidemic, China's auto market has accelerated its phase-out. Dongfeng Renault delisted, DS was abandoned by Changan and PSA Group, DPCA is also in danger, French brands have hovered on the edge of the market. Therefore, under the cold winter season and epidemic situation in the car market, the competition among other car companies is becoming more and more fierce, while the French car companies are more concerned about how to survive in China.
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