AutoBeta(AutoBeta.net)02/08 Report--

It is believed that any situation embedded in advertising is a troublesome problem for consumers or users. Recently, some netizens revealed that the central control of the Harvard model under the Great Wall suddenly popped up with an advertisement, which undoubtedly made the car owners laugh and cry.

A few days ago, a picture uploaded from the owner of a Harvard car showed that after pressing the start button, an advertising interface popped up on the central control screen of the vehicle, which read "2021 Spring Festival activities." Although this is an activity carried out by the Great Wall car brand itself, it really should not appear in the car audio and video.

It is worth noting that as can be seen from the screen, this advertisement occupies the entire screen. Specifically, the ad appears at the front end of the screen, and there is an option to turn it off in the upper left corner, which means that car owners may need to close the advertisement before they can operate centrally. This is troublesome for consumers and users, and even more or less affect the driving experience of some car owners.

As a result, some netizens ridiculed whether non-members can only drive in gear after reading the advertisement, and members can directly VIP skip it.

It is understood that this model is the third generation Harvard H6 model of the Great Wall Automotive. As a new model, the interior of the Harvard H6 also adopts a new layout design. The driver instrument screen and the 12.3-inch central control screen are both suspended. The new car also uses a knob shift mechanism.

Although Harvard H6, as the best-selling SUV model in China, has won the monthly SUV sales champion for 92 months in a row, high sales are not wayward capital. After all, the choice of Harvard brand is consumers' trust in the Great Wall brand, and car companies adding advertising on vehicles will undoubtedly reduce consumer experience, thus reducing consumers' trust in the brand.

According to the January production and sales figures released by Great Wall Motor, 139012 new cars were sold, up 73% from the same period last year. Among them, the Harvard brand sold a total of 94474 new cars in January, an increase of 61% over the same period last year. The "National Miracle car" Harvard H6 sold 46368 new cars, up 76 per cent from the same period last year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat