AutoBeta(AutoBeta.net)02/10 Report--

On February 10, Evergrande official "Hengchi" released a short video this morning, announcing the official release of three models: Hengchi 7, Hengchi 8 and Hengchi 9. With the release of three new models, Hengchi's product camp has expanded to nine.

Hengchi 7 positioning medium-sized pure electric car, and the previously released Hengchi 2 positioning is the same. From the point of view of appearance, Hengchi 7 continues the family design language of Hengchi brand, the through taillight design is still relatively common in the current new energy vehicle products, the whole front does not have too much jumbled design, and looks relatively round. The through-through taillight at the rear echoes with the headlight, and the rear design is equally simple.

Hengchi 8 is the first large and medium-sized pure electric sedan in Evergrande's automotive product camp, and the design of through front and rear lights is still the main feature of this new car. At the same time, as a sedan car model, the large slip back design and sedan car design of Hengchi 8 are more obvious, and the C-column has the effect of suspended roof.

Hengchi 9 is the first medium-sized pure electric SUV in Evergrande's SUV product camp. While continuing the through taillight design, it further lengthens the shape of the lamp group, in which the headlight group is elongated to the front of the front wing, the rear light is close to the edge of the rear door, and the lamp group is designed at the same height.

In addition to the launch of three new models, Evergrande also released the official picture of Hengchi 3 interior decoration today. According to the official map, Hengchi 3 mainly creates a simple sense of science and technology, with relatively few physical buttons in the car, and only a few physical buttons are provided in the front central handrail area. The center console uses a triple screen design, and there is a suspected face recognition device on the center console. The back row also provides a multimedia system and is equipped with large skylights.

Evergrande's Hong Kong shares soared 21.4% at one point after the release of three new Evergrande cars and Hengchi 3 interior decorations. As of the close of the day, Evergrande closed at HK $/ share, up%.

On August 3, 2020, Evergrande's Hengchi brand released six models for the first time, namely, Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6. On November 10, 2020, Evergrande officially released the Hengchi logo. Hengchi car logo means "protect the blue sky, win the Red Sea, Oriental Lion, proud of the world". Below the sign is the logo of "HENGCHI" and "Hengchi".

On December 7, 2020, Evergrande officially released a video of Hengchi-1 test car running on the road. On December 9, 2020, Xu Jiayin, chairman of the board of directors of Evergrande, reviewed the interior decoration of Hengchi 1 at Evergrande headquarters. the appearance and interior layout of Hengchi 1 were exposed. On February 3, 2021, Xu Jiayin, chairman of Evergrande Board, supervised the winter test of Hengchi car.

As a well-known real estate enterprise in China, Evergrande Group has given people a feeling of "deep pockets" since it announced its entry into the automobile field. It not only carries out various acquisitions through its own financial advantages, but also far exceeds the market imagination in terms of slogans and layout. Xu Jiayin, chairman of Evergrande Group, said, "Evergrande wants to change lanes to overtake. To sum up, there are five words: buy, buy, circle, big, good."

Capital strength is not equal to product power, for consumers, product power is always the first. At present, Evergrande has released 9 models, covering all levels A to D, as well as passenger cars, sedan cars, SUV, MPV, crossover cars and other passenger vehicles. However, from a practical point of view, in addition to the appearance of the model, Evergrande has no reference information for the specific configuration of its products, so it is difficult not to suspect that this is a sample car release.

Although Evergrande has released nine models, none of them are on the market, but Evergrande leads many models by market capitalization and is ridiculed by the industry as "Evergrande is short of cars". There is nothing wrong with releasing concept models or sample cars, which is also a common practice of car companies, but mass-produced cars have not been seen for a long time, which can easily lead to the suspicion of "eye-catching" and "pulling stock prices" in the outside world.

According to relevant documents, Evergrande's first model will be built on Evergrande's EM3 platform, a positioning platform for medium-and high-end pure electric vehicles that can be built into four models, including SUV, Sedan (large sedan), MPV and SLV, with an annual output of 87000 vehicles. The earliest model will be mass produced in August 2022, meaning the first model will be on the market by the end of next year. Whether the tens of billions of new energy vehicles built by Evergrande by buying technology can finally be accepted by the market will not be known until the post-natal market performance.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat