AutoBeta(AutoBeta.net)02/10 Report--

According to the data released by the Federation of passengers on February 9, domestic narrow passenger car sales in January 2021 were 2.16 million, an increase of 25.7% over the same period last year, of which 155000 were new energy narrow passenger vehicles, an increase of 274.5% over the same period last year.

According to the data released by the Federation of passengers, SAIC GM Wuling, BYD, Tesla, SAIC passenger cars and Great Wall cars all increased by more than three digits, of which SAIC GM Wuling was 38496, BYD 20330 and Tesla 15484. SAIC passenger cars and Great Wall vehicles were 14398 and 10260 respectively.

In the context of growth becoming a trend, there are still car brand sales in the doldrums, can not stop the trend of decline. According to BAIC Blue Valley, BAIC's new energy sales in January 2021 were only 1072 vehicles, down 46.56% from a year earlier, nearly halving.

Not long ago, BAIC Blue Valley issued a 2020 performance forecast showing an estimated net loss of 6 billion yuan to 6.5 billion yuan in 2020, and an estimated net loss of 6.2 billion yuan to 6.7 billion yuan after deduction. This is BAIC's first loss in four years, just a year after BAIC New Energy won the top spot with its EU series of new energy vehicles.

BAIC New Energy said in the announcement that the main reason affecting the company's annual performance loss is due to the COVID-19 epidemic and other factors, the company's production and sales did not meet expectations. However, the epidemic is by no means the main factor that BAIC's new energy continues to halve. In the final analysis, it is still related to BAIC's new energy products. On the one hand, its products are concentrated in the B-end market, with the market gradually saturated and more car companies entering the market, consumers also have more choices, resulting in a sharp decline in BAIC new energy sales. The second is product power, BAIC new energy products are relatively low-end, its products, whether in terms of life, design, configuration, performance and other aspects, do not have greater competitiveness compared with Euler, Ian and other products. The third is the product quality problem, many users on the third-party website report that the product has battery failure, mileage is not allowed, steering failure and other problems.

Therefore, for BAIC New Energy, the market development in 2021 is particularly important. At a recent media communication meeting, Liu Yu, chairman of BAIC New Energy, said that BAIC Langu, a state-owned enterprise, should learn from private enterprises and the new power of car-making, focus on the C-end market and focus on customers.

In terms of products, BAIC New Energy launched its first high-end model, ARCFOX α T, in October last year, with a guiding price of 24.19-319900 yuan, which is in the middle and high end of electric vehicle products. However, the new high-end model has not become a best-selling model, with only 709 ARCFOX α T sold three months after its launch.

BAIC New Energy may launch more products in 2021. The Huawei version of BAIC New Energy's partnership with Huawei will be launched in April 2021 and will go on sale in November. Under the IMC framework, two models, α T and α S, will be launched on the BE21 platform, of which α S is the first car under the polar fox brand. ARCFOX will expand to 60 stores across the country, adopting a direct marketing and distribution model, with an annual plan of 12000 vehicles.

BAIC New Energy originally established market barriers by running volume, grabbing market share and establishing scale advantages. However, with the maturity of the market and consumers, this approach has been eliminated. At present, BAIC New Energy needs to break through the barriers of the C-end market, and it is an important problem that BAIC New Energy faces how to stand out among NIO, BYD, Tesla and other brand models.

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