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Tesla, as an electric car company in the domestic market in the United States, has stabilized the local electric market since the continuous increase in sales. In spite of this, as a new power car company in China, NIO also wants to enter the market and get a piece of the pie. Recently, it has been reported that NIO will consider entering the US market.

According to foreign media reports, Edison Yu, an analyst at Deutsche Bank, recently discovered a behavior that might enter the US market. He saw a job recruitment for business planning in the US market at LinkedIn LinkedIn. Although the position has now been closed, Edison Yu said NIO was looking for someone "who can develop an action plan to enter the US market".

This situation shows that NIO is considering entering the US market, but at present, there is still a certain possibility that NIO wants to enter the US market, that is, it may not be able to sell cars in the United States until at least 2025. Coupled with the current Sino-US relations, it is even more difficult for Xilai to really enter the US market.

This is not Lai's first plan to enter the overseas market. At the end of last year, it was reported that NIO will achieve the sale of vehicles in the European market, and the first overseas NIO House may land in Copenhagen, Denmark. Another person close to NIO said that NIO already has an export business team, has deployed a lot of personnel, and plans to sell 7000 ES8 and ES6 models locally in two years. Or will come to enter the European market, and then enter the American market.

At the China Electric vehicle hundred people Forum (2021) this year, Qin Lihong, co-founder and president, said that if the world epidemic does not deteriorate in nature, it hopes to go abroad in 2021 and start selling overseas.

Earlier, Li Bin also responded to "NIO to march overseas" and said: "it is still early, but we will definitely go, whether in the United States or Europe. But we have to do it first, or else some people will say that we have broken our promise. "

As a member of the new power of independent brands, NIO can be said to have passed the initial crisis. NIO's earlier development was not smooth. Vehicle failure and spontaneous combustion affected market performance, the stock price plummeted to more than 1: 00 US dollars, financing problems, huge losses, layoffs and other troubles. In the end, NIO survived. In the past two years, a number of financing projects have been implemented, coupled with rising sales leading to a rise in market value, which has undoubtedly greatly alleviated the financial pressure.

At present, three models of ES8, ES6 and EC6 have been launched, and the overall sales volume continues to rise. A fourth car, the ET7 flagship sedan, is also on the market, but the model will not be delivered until a year later. According to official data, sales of Lailai rose frequently in 2020, delivering a total of 43728 new cars for the whole year, achieving a year-on-year increase of about 112.6 percent. In January, a total of 7225 new cars were delivered, an increase of 352.1 percent over the same period last year. For the sixth month in a row, the number of brand deliveries reached a new high. These performances have given us the confidence to enter overseas markets.

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