AutoBeta(AutoBeta.net)02/14 Report--

With the stable recovery of the national economy, the automobile consumption demand will accelerate to recover in 2021, and the overall potential of China's automobile market is still huge, so the recovery positive growth will be realized in 2021. For this reason, a number of automobile enterprises in the establishment of annual sales targets are also relatively aggressive.

FAW Group: Sales target of 4 million vehicles in 2021

According to the data, the cumulative sales volume of FAW Group in 2020 is 3.706 million vehicles, with a year-on-year growth of 7.1%. FAW Group sets its annual target of 4 million vehicles in 2021, up 7.9% year-on-year from 2020 sales.

In terms of self-owned brands, Hongqi brand will impact the sales target of 400,000 vehicles, doubling from 196,000 in 2020. If this goal is achieved, Red Flag is expected to surpass Cadillac, Lexus and other second-tier luxury brands. According to FAW Group, the sales volume of Hongqi brand in January was 32500 vehicles, up 158% year-on-year. Compared with the Red Flag brand, Pentium's sales performance in 2020 is not good, with annual sales falling 31.78% year-on-year to 80,692 vehicles. It is understood that Pentium brand brand-new development strategy will be officially released in the second quarter of this year, it will launch T55, E05 and other at least two new cars, further to provide new growth points for its sales.

In terms of joint venture brands, FAW-Volkswagen brand sales target is 1.45 million vehicles in 2021. According to FAW-Volkswagen product planning, Volkswagen brand will launch five new vehicles in 2021, including ID.4CROZZ, SMV production model, eighth generation Golf GTI, mid-term change song, and a code VW413. FAW Toyota has not announced specific sales targets at present, but it is estimated that it will be higher than the sales level of 800,000 vehicles in 2020. It plans to launch at least 6 new vehicles within this year, including 1.5L three-cylinder Corolla, ALLION, Rongfang PHEV, IZOA hybrid, Liufang and other models. As for FAW Mazda, although it is a member of the joint venture, it is at the edge of the brand, and there is no new car planning in 2021.

Geely Automobile: Sales target of 1.53 million vehicles in 2021

The cumulative sales volume of Geely vehicles in 2020 is 1,320,217, achieving the adjusted sales target of 1.32 million vehicles, down 3% year-on-year from 2019. Based on the impact of the epidemic in 2020, Geely Automobile has set a sales target of 1.53 million vehicles in 2021, up 16% year-on-year.

Xingrui will become a heavy model owned by Geely Automobile. Since its launch in November last year, the cumulative sales volume has been 33254 vehicles, with sales exceeding 10,000 for two consecutive months. If the sales volume can continue to exceed 10,000, the Xingrui model is still very promising. In addition, Geely plans to debut its second SUV based on CMA platform this year, code-named KX11, with similar design elements and powertrain to Xingrui models, and it's not difficult to become a hit if priced properly.

According to the data, the sales volume of Geely vehicles in January 2021 was 156,326 vehicles, up 40% year-on-year and achieving 10.22% of the annual target.

Dongfeng Group: sales target of 3.292 million vehicles in 2021

Data show that Dongfeng Group, which is at the center of the epidemic in 2020, still achieved sales of 2.868 million vehicles, down 2.17% year-on-year. Based on the continuous recovery of the domestic automobile market, Dongfeng Group set the sales target of 3.292 million vehicles in 2021, an increase of 14.8% compared with the sales volume in 2020. Among them, passenger car sales target is set at 2.669 million units, an increase of 15.4% compared with 2020 sales.

Dongfeng Group has several independent brands and joint venture brands, but Dongfeng Honda and Dongfeng Nissan are the main ones that can maintain the overall level. It is understood that Dongfeng Honda will launch CR-V hybrid version and a brand-new generation of Civic within the year, Dongfeng Nissan will launch a brand-new generation of Qijun. New pure electric Ariya and other models, these models are the main models under each brand, after the update is expected to drive sales growth.

In terms of independent brands, Dongfeng Fengshen, Dongfeng Scenery and Dongfeng Fashion sales performance is average, but there are also new models launched within the year, such as Yixuan MAX, X37b, etc. As for DPCA, the brand new 3008 and 4008 will be launched this year, and it is expected to adopt a new brand identity.

In addition, Dongfeng Group launched the high-end brand "Lantu Automobile" in 2020, and the first model FREE will be delivered in the third quarter of this year. The second production model project code is "H56", focusing on the MPV market, will be put into production in 2022, positioning the flagship sedan "H53" is expected to be launched in 2023.

GAC Group: sales volume of 2.25 million vehicles in 2021

GAC Honda and GAC Toyota, joint venture brands of GAC Group, performed strongly. In 2020, the cumulative sales volume of GAC Honda will increase by 2.65% year-on-year to 805,800 vehicles, while GAC Toyota will increase by 12.17% year-on-year to 765,000 vehicles, becoming the only brand under GAC Group to achieve growth.

It is understood that GAC Honda will launch "Civic" sister models, Haoying PHEV, mid-term Accord, a brand-new generation of Binzhi, the first pure electric EA6, and the new Odyssey is also expected to be launched within the year. GAC Toyota will launch 1.5L three-cylinder Leling (launched), brand-new compact car Lingshang, Weilanda PHEV,"Highlander" sister models, etc.

In terms of independent brands, GAC Chuanqi will launch the first car EMPOW55 of GPMA architecture, the replacement Chuanqi GS8, the new GS4 and the new M6. As for GAC Mitsubishi and GAC Fick, the cumulative sales volume decline in 2020 exceeds 40%, and there is no specific product planning exposure in 2021.

In addition to the above automobile enterprises, Jianghuai Automobile, SAIC Chase and other automobile enterprises also announced their annual targets. According to the sales target announced by each automobile enterprise, it is still very confident about this year's market performance. If the overall market maintains stable development during the year, the possibility of automobile enterprises achieving the target is still very high.

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