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2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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As the world's major multinational car companies have announced sales in 2020, their ranking list has also been released. Affected by the epidemic that began last year, car companies around the world have suffered a decline in sales. Due to the early recovery of the Chinese market, many car companies have been helped to recover. In this regard, some media have counted the proportion of the world's mainstream car companies relying on the Chinese market.
As we all know, since China has become the largest single automobile market in the world, many brands have increased their market layout in China, and have achieved growth in terms of their share of the market in China last year. For example, Toyota Honda began to accelerate its "two-car strategy" in China last year, allowing its sales to achieve year-on-year growth in the Chinese market, further making up for the decline in other markets. Among them, Toyota brands have surpassed Volkswagen brands to win the top spot next year.
In terms of Toyota Group's regional sales, although Toyota's sales in China reached 1.797 million, it once again increased by 10.9% compared with the same period last year, and its share in China rose from 15% in 2019 to 17% last year, and substantially outperformed the market. Become the top Japanese car sales in China. However, compared with the North American market, there is still a large gap, it can be seen that the North American market is still Toyota's largest single car market. In addition, Southeast Asia is still another major sales destination for Toyota.
Volkswagen and General Motors have been the most dependent on the Chinese market since a few years ago. Among them, the Volkswagen brand rose by 41% last year from 39% in 2019, an increase of 2 percentage points, similar to Toyota. This is also because Japanese brands Toyota and Honda have further grabbed the market share of Volkswagen brands in China. Data from the China Automobile Association show that German brands, which have always been ahead of Japanese brands in the Chinese market, have been overtaken by Japanese brands many times since last year, which means that German brands have been hit by Japanese brands in the Chinese market.
However, as the market gradually turns to the electrified era, Volkswagen has taken the lead in laying out a number of electric models in China, which is earlier than Japanese brands, which means that Volkswagen will take the lead in grabbing market share through market transformation and maintain the leading position of the brand in the Chinese market. after all, in Volkswagen's view, the Chinese market will affect the future of Volkswagen. Apart from the Chinese market, Volkswagen still maintains the dominant position in the European market, with a market share of 40%.
With the exception of Volkswagen brands, it is more obvious that GM relies on the Chinese market, where GM's market share has risen from 40% in 2019 to 44%, according to data. Prior to this, GM said that it would withdraw from many global automobile markets and focus only on the two major markets of China and the United States, and this is also true in terms of the current market share, except that the two major markets of China and the United States account for a relatively small share, and even the European market is only zero. it can be seen that GM is very dependent on the Chinese market, and with the new president taking office, it may ease Sino-US relations and boost transactions between China and the United States.
The biggest overall market share gains in China include luxury brands such as Mercedes-Benz, BMW and Honda, with Honda up 5 percentage points from 2019 to this year. Mercedes-Benz and BMW also increased by nearly 10% because of high-end shopping in the Chinese market, a very significant increase. The increase in market share means that sales of these brands in China have increased compared with the same period last year, as the Chinese market became the only market least affected by the epidemic in 2020, helping major models to make up for the impact of sales in other markets.
Due to the increasingly fierce competition in the era of market stock, there is naturally a decline as well as an increase in market share, such as Hyundai Kia, PSA, FCA and Nissan of Korean brands, because their market competitiveness in China continues to decline, until sales volume continues to shrink. Even if the French brands whose sales have reached a record low insist that they will not withdraw from the Chinese market and make continuous strategic adjustments, they have not achieved any results.
Not only because the Chinese market reduced the impact of the epidemic earlier, but also because the Chinese market remained the world's largest single market during the epidemic, so that many mainstream car companies began to focus on this place, and even the car companies that did not perform well in China said they would not give up, which undoubtedly reflects the importance of the Chinese market to the future development of global multinational car companies.
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