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It has become a fact that Apple will cross the border into the auto industry, and finding a "contract manufacturer" is the most convenient and fastest way, so that which traditional car company Apple will choose to work with has become a concern in the industry. There are also organizations that may be Volkswagen brands, but Volkswagen vetoed it.

Previously, some industry organizations analyzed that Volkswagen became the main candidate for Apple's cooperation after Hyundai Kia and Apple failed to reach an agreement, because in addition to Hyundai's E-GMP platform, Volkswagen's electric vehicle platform MEB is more in line with Apple's driverless model framework.

In response to this, Herbert Diess, chief executive of Volkswagen Group, said that Volkswagen, as Europe's largest traditional carmaker, would not necessarily have a low "status" to contract for Apple. Even if Apple's cross-border foray into cars will have a big impact on the industry as a whole, it will even accelerate the transformation of traditional cars.

Before that, Hyundai Kia Group chose to refuse to cooperate with Apple for fear that becoming a contract manufacturer of Apple would dilute the self-worth of the Hyundai brand. In Hyundai's view, if it chooses to work with Apple, it will be seen by the outside world as a contract manufacturer of cars for Apple, undermining the value of its own brand.

After all, Apple has its own products, its own brand, and its own technology. In the initial stage of the cooperation, we can enhance the brand image of Hyundai Automobile Group through Apple's word of mouth, but in the long run, Hyundai will only become the empty shell of Apple cars, and the main core is Apple's. There is no doubt that the popular veto shows that it also takes into account the same problems in modern times.

However, Deiss welcomed Apple's cross-border presence. After all, Volkswagen Dis said in response to Apple car-building rumors: "We are looking forward to new competitors because they are sure to become transformers in the accelerated industry." I have said before: a mobile company will once again become the most valuable company in the world, whether it is Tesla, Apple or Volkswagen. "

Apple's entry into the car is a foregone conclusion, and the industry is looking forward to when to announce or publicly cooperate with the car company. Some analysts stressed that the existence of two technology giants, Apple and Tesla, will seriously damage traditional car companies. According to previous news, BMW, Magna, General Motors, Stellantis Group, and Nissan are all potential partners of Apple Motor.

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