AutoBeta(AutoBeta.net)02/16 Report--

Evergrande shares rose 12.13% to 67.50 Hong Kong dollars per share as of February 16, with a total market capitalization of 595.1 billion Hong Kong dollars (495.4 billion yuan), more than 389.6 billion yuan of Great Wall Motor's total market capitalization. Up to now, Evergrande ranks third in domestic auto companies by market capitalization, second only to BYD and NIO.

Through the stock price movement, it is not difficult to find that Evergrande's share price fell for several days before February 10. On February 10, Evergrande unveiled three new models, and the product camp expanded from six to long-term models. Since then, the share price has continued to rise, reaching a new high on February 16.

A brief review: on August 3, 2020, Evergrande's Evergrande brand released six models for the first time, namely, Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6, covering A to D class models, as well as cars, sedan cars, SUV, MPV and crossovers. On November 10, 2020, Evergrande officially released the Hengchi logo. Hengchi car logo means "protect the blue sky, win the Red Sea, Oriental Lion, proud of the world". Below the sign is the logo of "HENGCHI" and "Hengchi". On February 10, 2021, Evergrande released three models: Hengchi 7, Hengchi 8 and Hengchi 9.

Although Evergrande's market capitalization surpassed that of Great Wall Motor and other car companies, and the product camp reached nine models, none of them landed, and the voice of questioning Evergrande once again expanded with the arrival of three brand-new models.

Some analysts said that the car-building of the new power of car-building is essentially an imitation of Apple's new retail business model, selling a popular model first, devoting resources and energy to this model, but Evergrande's car-building action is different from other car-building brands. Six models have been released at once, and three more models have not yet been released, and models bloom everywhere.

According to relevant documents, Evergrande's first model will be built on Evergrande's EM3 platform, a positioning platform for medium-and high-end pure electric vehicles that can be built into four models, including SUV, Sedan, MPV and SLV, with an annual output of 87000 vehicles. The earliest model will be mass produced in August 2022, meaning the first model will be available by the end of next year. In November last year, Evergrande started trial production at its two major production bases in Shanghai and Guangzhou, and is expected to continue production in the second half of the year.

After entering 2021, Evergrande moves frequently. On January 24, Evergrande issued 952 million new shares to six investors, attracting a total of HK $26 billion. Affected by the news, Evergrande shares rose 51.67% on the day, with a total market capitalization of HK $399.8 billion.

Shen Hui, founder of Weimar, a new force in car building, joked on Weibo that "Evergrande is short of cars", with the picture showing Evergrande's 2020 semi-annual report. According to the content, Evergrande's operating income in the first half of 2020 was 4.51 billion yuan, of which health management revenue was 4.457 billion yuan, accounting for 98.82%, and new energy vehicle revenue was 53.001 million, accounting for 1.18%. The net profit loss was 2.457 billion yuan, compared with 1.984 billion yuan in the same period last year.

Seems to show confidence in building cars. On February 3, Evergrande issued an announcement that the winter test of Hengchi was officially launched at the Yakeshi test base of Sinochem. Xu Jiayin, chairman of the board, supervised the winter test of Hengchi, and Evergrande's share price rose 3.0% on the same day.

Some people in the industry said that according to the process, the concept car should be off-line as soon as possible after the release of the prototype car, and the delivery time, product price and release scheduled time should be confirmed as soon as possible, but Evergrande did not do so. Evergrande in addition to the appearance of the model display, the specific parameters of its products have no reference information public, it is difficult not to suspect that this is a gaudy sample car release.

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