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Electrification and intelligence have become the future development trend of the automotive industry. Volkswagen, Honda and Toyota have all begun to transform to electrification, while Jaguar Land Rover, as one of the luxury brands, also plans to transform to electrification. Recently, Jaguar Land Rover, owned by India's Tata Group, released a global development strategy, with Jaguar taking the lead in starting the electrification process, which is expected to be electrified into an electric car brand in 2025, which also means that the fuel models of the Jaguar brand will be phased out and replaced by electric vehicles, while the Land Rover brand will launch more than six pure electric models in the next five years, covering SUV and cars. Compete with other car brands for the new energy vehicle market.

Jaguar will become an electric car brand, such a development strategy is quite unexpected. At present, the Jaguar brand is unstable in the second-tier luxury brand market, and the sales and reputation of its models are relatively mediocre, especially its first pure electric SUV Jaguar I-PACE, which is traded for sales through sharp price cuts. Now that Jaguar has announced that it will become an electric car brand in 2025, with only four years to go before 2025, Jaguar wants to be electrified in such a short period of time, which means it will "clear" its fuel models. It will inevitably be sold by cutting prices.

Not only the Jaguar brand, but also the Land Rover brand. At present, Jaguar Land Rover does not have strong technology research and development in electric motors and batteries, so it is a very important issue that Jaguar Land Rover should compete with other car companies after it is announced that it has entered the development of electrification.

However, according to the strategic plan, Jaguar Land Rover will continue to invest about 2.5 billion pounds a year, focusing on the promotion of electric technology, the development of vehicle interconnection services to enhance the car experience, big data technology and other aspects of research and development, so as to further enhance and optimize the complete ecosystem of customers using vehicles.

Whether in the field of traditional fuel vehicles or new energy vehicles, Jaguar Land Rover obviously lags behind other brands. under the development trend of electrification in the automotive industry, many car companies, including Volkswagen, Toyota, BMW, Mercedes-Benz and so on, speed up the development of new energy vehicles, but what kind of products can be developed under this trend is worth looking forward to!

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