AutoBeta(AutoBeta.net)02/18 Report--

On the first day of construction, Geely, which has relatively strong terminal prices, announced a preferential policy for car purchases. Users who buy all Geely models will be able to share 2 billion yuan in red envelopes from February 18 to April 30, and hot-selling models such as Boyue and Dihao have received varying degrees of concessions, Geely officially announced today.

Geely models are all preferential in varying degrees, with a maximum subsidy of 20,000 yuan. Based on the CMA platform to build the first SUV model Geely Xingyue, the market guidance price is 13.58-179800 yuan, after the discount price is 12.78-171800 yuan, the whole system discount 8000 yuan. Boyue million models and Boyue Pro offer a new discount of 10000 yuan, while 2021 Borey models with a market guidance price of 14.68-151800 yuan offer a discount of 15000 yuan, with a discount price of 13.18-136800 yuan.

The Dihao family composed of Dihao, Dihao GL, Dihao GS and so on offered discounts ranging from 5000 yuan to 7000 yuan. Among them, 2021 new Dihao UP discount is 6.28-84800 yuan, 2021 new Dihao GL UP discount is 8.48-106800 yuan, all discount 7000 yuan. In addition, the 2020 new Dihao GS offers a discount of 5000 yuan, starting at 85800 yuan.

The 2021 model also offers a discount of 5000 yuan, with a minimum price of 86800 yuan. The MPV model Geely Jiaji offers a discount of 2000 yuan, including 2019 models and 2021 models, and offers four power combinations, starting at 97800 yuan.

Compared with traditional fuel models, Geely New Energy PHEV series offers a discount of 20000 yuan, including the 2021 Borey ePro, 2021 Jiaji ePro and Xingyue ePro, with a total of 13 configurations of four models, all with a discount of 20, 000 yuan. Such a discount is still very attractive to consumers who want to buy new energy.

According to the data, Geely's cumulative sales in 2020 was 1.3202 million, down 3% from the same period last year, but it also successfully achieved its annual sales target and won the top sales of passenger car manufacturers in 2020. Based on the 2020 epidemic and the impact of the car market, Geely has set a sales target of 1.53 million vehicles in 2021, an increase of 16% over 2020, which means that Geely needs to sell more than 127500 vehicles a month to successfully achieve its target, and the pressure is still great.

From the perspective of the preferential models of Geely, Boyue, New Dihao and colorful are all the best-selling models of Geely, which is conducive to improving the competitiveness of products and stabilizing the contribution to Geely's overall sales. Compared with fuel models, Geely New Energy offers greater discounts and can compete with other new energy models with a higher posture. In addition, it is not difficult to find that Geely Xingrui, Lecker brand and other models do not have a discount range, the old products increase concessions to bring increment, new products and high-end products maintain product competitiveness, multi-dimensional protection of market demand.

Sales of Changan autonomous passenger cars in January were 148000, up 96.7% from a year earlier, while Geely was 146300, up 33.5% from a year earlier, and Great Wall was 109400, according to data from the federation of passengers. An increase of 72.0% over the same period last year. Among the three independent brands, Geely has the smallest growth rate and has been surpassed by Changan. It is not difficult to see that Geely is still under great competitive pressure.

Geely took the lead in opening the Spring Festival after the festival to seize the market opportunity. With the stock competition in the automobile market, the competition between head independent brands will become more and more fierce. Geely is the first to fire the first shot of a "price war". It is presumably that other head car companies will follow suit. Wait and see!

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