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Honda official announced that the "new boss" would be replaced by Miku Minhong to replace Takahata in Baxiang.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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As we all know, the change of CEO (Chief Executive Officer) has a great impact on an enterprise. Because it has the final executive power within the company, it will dominate the future direction of the enterprise. Recently, Honda officials announced an adjustment, will appoint Mibu Toshihiro to replace the current CEO Baxiang Takahiro.

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According to the media, the incoming new CEO will be headed by Toshihiro Mibe (Miku Minhong), the head of the R & D department, and the current CEO Takahiro Hachigo (Baxiang Longhong) will officially resign on April 1 because he has reached the threshold of retirement. At the same time, the current vice president and chief operating officer, Seiji Kangshi, will remain in office to support the work of Minhong. The retired Baxiang Longhong will remain on the board of directors.

It is reported that Honda personnel adjustment was first reported at the annual shareholders' meeting in June last year, Minhong Mikuda was confirmed to succeed Takagi Baxiang as the new CEO. As the official announcement time is approaching, sources disclosed in advance, but in response to the news, Honda issued a statement on the 17th that Honda has decided to replace CEO is not accurate, some Reuters said that it is not clear whether to retain the appointment of three Minhong. Unexpectedly, Honda officially confirmed a few days later, which means that the "head of Honda" will officially complete the replacement.

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According to public data, Toshihiro Mibu, 59, joined Honda in 1987, engaged in engine development and management of powertrain and transmission business, served as Honda's head of operations in 2014, and is now in charge of intellectual property rights and standardization. He did not serve as Honda's president of research and development until 2019, and worked with him and Honda's current CEO Takahiro Baxiang to develop electrification reform. And the three Minhong have always been enthusiastic about the new four modernizations, such as electric cars, self-driving, intelligent networking and so on.

Although Baxiang Longhong has been in charge of Honda for six years, the company has not had a major crisis, and its sales have increased year by year through markets such as China, but it has always maintained a more cautious attitude towards the pure electric technology path.

Previously, Baxiang Longhong said in an interview that due to the many restrictions on electric vehicles in the current stage, such as a small number of infrastructure and no great breakthrough in hardware such as power batteries, pure electric vehicles will not increase sharply or become mainstream models in a short period of time. It is not necessary to promote pure electric power to reduce carbon emissions, so much so that it thinks Honda will still focus on hybrid systems.

It is worth mentioning that there has been a rule in Honda since its inception, that is, Honda CEO employees have served as the president of Honda Technology Research Institute (that is, the head of the R & D department), that is, to rely on the "technology first" principle. However, Baxiang Longhong became the only DE CEO who had never served as the director of the technology research institute in the company's history. due to the situation at that time, Baxiang Longhong's restructuring plan was approved by the directors. And with the arrival of the new era of the four modernizations, it has also become a time for Honda to change its coach.

It is generally believed that Honda's promotion of Minhong, the top leader of research and development, to the new head of the company is a realistic choice to accelerate the transformation of the new four modernizations.

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As of Honda's latest results, Honda still raised its full-year operating profit forecast by 23% to $4.91 billion in the face of a global shortage of COVID-19 stack chips, as the company's cost-cutting plans worked. And demand for cars in markets such as China is rising.

It can be said that during the reign of Longhong in Baxiang, with China and the United States as the core, it adjusted overcapacity and carried out plans to reduce production and derivative models, all of which have helped Honda achieve good results, but electrification has become a major trend. under the environment that the automobile industry is facing great historical changes and the transformation of the new four modernizations is imminent Whether to continue Baxang's "hybrid" plan or accelerate the promotion of "electrification" will become the main responsibility of Honda's new boss. After all, apart from Japanese car companies, the vast majority of car companies have transformed into electric intelligence, and the reform strategy of the new boss will also wait and see.

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