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The advertisements of new energy car companies "hold on to" consumer psychology, and trams can still be sold for blue cards.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)02/20 Report--

Judging from the current performance of the automobile market, new energy vehicles have achieved an obvious growth trend, but most consumers who prefer new energy vehicles consider adding commuter trams because they already have fuel models at home, or because of license plate restrictions. after all, the disadvantages of new energy vehicles still exist in the eyes of most consumers. Recently, the advertisement of a new power car company has eliminated the malpractice of new energy vehicles from the source.

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According to a marketing advertisement from a new power car company, "Blue Brand can also enjoy the future", fully merging the blue license plate of new energy vehicles and fuel models, which simply means that new energy vehicles can be equated with blue license plates.

Why would you say that? From the specific explanation of the marketing advertisement, it is mentioned that consumers of existing fuel models, who do not need to worry about the equal sign, can directly buy new energy models and achieve licensing. Even if customers sell new energy models because of inadaptability to new energy vehicles or for other reasons, they can still buy back fuel models and achieve the last blue card, completely eliminating the worries of customers who are worried that they will not be able to change back to fuel models. And don't want to try new energy vehicles. After all, at present, the "gasoline target is more valuable" is also the current situation of the market, which makes people hesitate.

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As we all know, in order to vigorously promote the transformation of domestic consumer models in order to achieve the improvement of environmental protection, the state has passed a large number of subsidies in the early years, but the market performance is still not obvious. In this regard, the government has stepped up efforts to promote the development of new energy vehicles through the easier way of "lottery" of new energy vehicles. Although the current domestic new energy vehicles have achieved considerable growth, but the number of domestic models is still relatively large for fuel models.

Public data show that China's annual vehicle sales in 2020 totaled 25.311 million, down 1.9 percent from the same period last year. Since July last year, the production and sales of new energy vehicles have exceeded the historical record of that month, with sales of 1.367 million new energy vehicles in 2020, an increase of 10.9 percent respectively over the same period last year. The growth rate has changed from negative to positive over the previous year, but it accounts for less than 6 percent, which is still relatively small. It is worth noting that these new energy vehicles generally come from first-tier cities due to the limited sales of license plates, so the license plate issue has a great impact on the development of new energy vehicles.

Although the current policy supports consumers who have bought new energy vehicles, they can still change back to fuel models after selling trams, but in the eyes of the vast majority of netizens, there are still concerns. Many netizens believe that with the current state's strong support for the development of new energy vehicles, the assessment of replacement models will be strengthened, resulting in the possibility that they cannot be replaced back to fuel models, so they should be cautious.

At the same time, because the preservation rate of fuel vehicles is very low, consumers will bear a high depreciation rate if they sell new energy models, which is one of the reasons why consumers do not dare to try new energy vehicles easily. Despite the analysis of previous industry reports, consumers who have bought new energy vehicles are reluctant to buy back fuel models.

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In any case, there are still many concerns about restraining the blowout development of new energy vehicles, including short mileage, shrinking financial management and fewer service facilities. Before this tiring problem can not be obviously solved, it is still difficult for consumers to completely let go of their guard against new energy vehicles.

However, due to better licensing of fuel models and lower car costs, sales of many car companies have increased, such as the marketing company Ulai data, which shows that 43738 new cars will be delivered in 2020, with annual sales growth of about 112.6 per cent compared with the same period last year.

This also makes it the largest seller of the top three new power car companies, mainly supported by ES6 models, with relatively low sales of ES8 and EC6. It is worth noting that in December, the EC6 surpassed the ES6, of which the EC6 delivered 2505 vehicles, compared with 1518 last month, a marked increase, surpassing the 2493 ES6 delivered in December. With the release of EC6 production, it will also become a supporting model.

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