AutoBeta(AutoBeta.net)02/21 Report--

On February 19, several media reported that Xiaomi Group had decided to build a car and regarded it as a strategic decision, and the car-building project would be led by Lei Jun, founder of Xiaomi Group. The exact form and path have not yet been determined, and there may still be variables. For this message. Xiaomi Group denied it again and responded, "wait a minute, not yet."

On the evening of February 21, Xiaomi Group issued an announcement in response to Auto Building: "the Group has been concerned about the ecological development of electric vehicles and conducted continuous assessment and research on the situation of related industries." Xiaomi's research on the electric vehicle manufacturing business has not yet reached the stage of formal project establishment. "

In fact, there are a lot of rumors about Xiaomi building cars. On June 28, 2020, Xiaomi officially released a poster showing the overall outline of a car with the caption "Building a car?" We are serious! " Many netizens speculated that the first "millet car" may have really come, but some netizens speculated that it was a "toy car".

In response to the Xiaomi car-building report, Xiaomi public relations director "Xu Jieyun" explained on Weibo: what there is no clear answer to the topic of car-building is Xiaomi Mall's new media students who have made a mistake and have copied the internal process norms.

On December 15, 2020, it is rumored that Xiaomi Group will join hands with BYD to launch the first new energy vehicle, which will be named "Qingyue S1" and will sell for 84999 yuan. At the same time, the car is defined as "the first car for young people" and is scheduled to pick up the car at Xiaomi's designated BYD 4S store. As soon as the news came out, BYD urgently refuted the rumor. "it has been verified that it is false news, and BYD did not produce this model with Xiaomi." At present, our company has obtained evidence in accordance with the law for the relevant information, and the company's reputation will be maintained through legal channels. Hope that the majority of netizens do not spread rumors, do not spread rumors, do not believe rumors. "

Xiaomi Group has publicly denied the rumors of car building for many times. However, some media surveys have found that Xiaomi Group has long had a layout of the smart car industry.

In 2013, Lei Jun, chairman of Xiaomi Group, flew to the United States twice to visit Musk. In 2014, Xiaomi invested in Carede, a manufacturer of in-car intelligent terminal equipment, and Ruimi, a developer of in-vehicle intelligent products; in 2015, Xiaomi Group began to apply for patents for inventions related to constant-speed cruising and vehicle handling related to cars and IOT; and in 2015 and 2016, Lei Jun's Shunwei Capital invested in domestic car-building new forces Lai Lai and Xiaopeng. In 2019, Xiaomi Group invested in Xiaopeng Motor again.

However, from investing in the auto industry to being fully involved in the auto industry has a very different meaning, except that the current weather vane of the capital market has changed and Internet car-building is on the rise. In recent months, the news of Apple car building has been constantly refreshed. Geely announced that it would cooperate with Foxconn and Baidu to build cars. SAIC and Ali jointly created the high-end brand "Zhiji car". Changan Automobile announced that it will work with Huawei and Ningde era to build a high-end brand.

People in the industry said, "the news of Xiaomi building cars is definitely not groundless!" Over the past two years, with the successful landing of the new force of car building, Lei Jun may think that it has reached the tuyere of investment. If Xiaomi misses the cooperation between large Internet companies and traditional carmakers, it may not have its own position in the future. "

From the two responses of Xiaomi Group, it is not difficult to see that Xiaomi has not substantially denied the rumors of car construction. Xiaomi does intend to enter the automobile industry, but it is still in the stage of research and evaluation, and there are still some variables as to whether it will enter the industry.

However, as we all know, building mobile phones and making cars are completely different areas of development. Although Xiaomi has made some achievements in the mobile phone industry, it still faces a lot of problems in the automobile industry. The first is the car-building mode, which is to build cars independently, jointly with traditional car companies to launch brands, or traditional car companies to produce by contract manufacturers? The second is the ability of independent research and development, which is related to product competition. Finally, brands and sales channels all need to be rebuilt, which is obviously not an easy thing. Of course, for Xiaomi Group, it may not have to worry about the pressure of capital, which also gives car building a certain degree of confidence.

At present, Huawei, Foxconn, Baidu, Apple, and then Xiaomi are rumored to be building cars, and the entry of technology giants into the auto industry seems to have become a trend in the industry.

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