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It is well known that the Tank 300 is a "tough guy" off-road model launched by Great Wall last year based on a new platform and belongs to its high-end brand WEY. Recently, however, it has been revealed that Great Wall Motor is going to make it independent, becoming its fifth brand.

According to the registered information of the State intellectual property Trademark Office, Great Wall Motor recently applied for a new brand LOGO. Judging from the LOGO shape, the whole looks like the helmet of the Marvel hero Iron Man, except that the upper part is covered with the letter T, and the lower part is printed with the letter "TANK", which translates into Chinese as the meaning of tank, and gives people a hard-line feeling on visual effects, which is obviously tailor-made for the tank series.

At the same time, according to the name of the applicant, Great Wall Motor Co., Ltd., which means that Great Wall Motor will be independent of the tank brand, becoming the fifth sub-brand after Harvard, WEY, Artillery and Euler. From the product point of view, the "Tank" brand positioning luxury off-road.

At present, tank is one of the three major technology brands that launched "Lemon" and "Coffee Intelligence" at the same time in Great Wall last year, and built the first model Tank 300 based on this platform. because this model belongs to high-end positioning, Great Wall launches it as another new model of WEY, but from the positioning of WEY model and tank model, the temperament of the two cars is obviously different. The re-acceleration tank 300 has been recognized by many consumers since its launch, so it is necessary for the Great Wall to be independent.

Public data show that tank sales reached 6018 in the first full sales month, making it a hot mid-and high-end SUV product in the market.

In addition, due to the previous launch of the tank 300 is the use of WEY's LOGO, and the subsequent assembly of a new LOGO in the tank series represented by tank 300 models.

Not long ago, two SUV trademarks suspected to be based on the "tank" platform were exposed. The two SUV are positioned as medium-and large-scale, full-size SUV, and may be named Tank 600th and Tank 900respectively.

Perhaps it is the launch of the first model of the tank, the tank 300, that brings good popularity, and the Great Wall prefers to sell it as an independent trademark. Success will boost the popularity of a single brand and boost sales of the Great Wall. Failure will not affect other single brands.

Judging from the current five major brands of Great Wall, they are Harvard, WEY, Artillery, Euler and Tank, which represent independent SUV, high-end SUV, independent pickup, independent new energy and high-end hardline SUV.

As the Great Wall launched a number of models in various fields last year and gained some advantages, j achieved another 139000 sales in January, up 73 per cent from a year earlier, following a 4.8 per cent year-on-year increase in sales to 1.1116 million vehicles in 2020.

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