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For car dealers, selling cars is the main source, and after-sales service is the main source of profit. Compared with ordinary joint venture brands, the after-sales service fees of luxury brands are much higher, and due to the different dealers authorized by car companies, the after-sales service charges can not be unified. Recently, Tesla, as the representative of the new power, changed the traditional model and made the maintenance price list public.

According to the media learned from the Tesla service center, the price lists of commonly used maintenance projects for Tesla's different models have all been published on the walls of the stores and implemented in accordance with unified national standards. However, according to Tesla's three models, there are differences in different projects.

At the same time, from this price list, Tesla, who also locates high-end brands, is indeed lower than the traditional luxury brand BBA in most projects, and the price and cost has shrunk a lot.

In addition to the maintenance price, there is also a price list of spare parts needed for Tesla's after-sale repair has been exposed. Compared with the traditional luxury brand BBA, it is also lower than many, or even close to ordinary joint venture brand vehicles. However, Tesla has always been criticized for his quality control, which has a certain gap with the quality control of luxury brands.

The reason why Tesla has fewer overall projects is also because as an electric car, it needs less maintenance services than traditional fuel-fueled vehicles. After all, the biggest problem with electric cars is the battery and engine system. Some netizens joke about why there are no such projects.

As we all know, for the new power car companies, the after-sales service fees of traditional car companies are higher, but also because luxury brands adopt the dealer model, and dealers usually adjust the cost price in order to obtain higher profits. in order to improve profit margins. The same is true in car sales, so that consumers like to "shop around" when buying a car. On the contrary, the new power car companies are through the direct mode to achieve a unified national price, so this will not happen.

According to industry analysis, the after-sales fees of traditional car companies are higher, but also because the new power of the direct operation model does not rely on after-sales profits. "in the familiar 4S store model, about 70% of the profit comes from after-sales, which is the main revenue pillar of the store, which is one of the reasons why the maintenance price of luxury cars has been criticized." Obviously, this is also the advantage of the direct operation model.

Although Tesla has always been famous for "innovation and revolution". As a maverick automobile start-up company, Tesla adopts the Internet thinking of the direct operation mode, which subverts the traditional automobile marketing mode, but it is also because the new power car company, as a new energy vehicle, has not reached a certain scale in terms of sales volume and is still in the direct operation mode in management.

And with the volume up, it will make Tesla appear laborious, at that time, Tesla may also need a dealer to act as an agent. As for whether the open and transparent direct operation mode of the new power car companies in the future will change the agency mode of traditional cars, or be influenced by traditional cars, it can only be seen.

Taken together, lower maintenance costs, uniform after-sales prices across the country, and lower insurance costs are also one of the reasons why Model 3 is selling quickly.

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