AutoBeta(AutoBeta.net)02/23 Report--

On February 23, Baoneng Automobile Group announced that Guan Yu, former vice president of Geely Holdings Group, member of the Management Committee and general manager of the purchasing company, is now the executive vice president of the group, fully responsible for operation and management. Junming Otani, executive vice president of Baoneng Automobile Group, assists in taking charge of Hongpeng New Energy, Qianhai Seven Sword and Linkage Cloud Business Unit, and reports to Guan Yu.

Data show that Guan Yu is also a veteran of the automotive industry, successively in Shanghai GM, BAIC Foton, Huatai Automobile, Geely Group and other automotive companies as procurement, sales and other important positions. It is worth mentioning that after Guan Yu joined Baoneng as executive vice president of the group, Junming Otani, executive vice president of the same level, needed to report to him.

Since Baoneng controlled Guanzhi Automobile, Baoneng Automobile has undergone many personnel changes and frantically introduced executives of traditional car companies. Kazuo Yashima, former global new energy director of Renault-Nissan Alliance, succeeded Li Feng as CEO of Qoros, Toshiaki Otani, former general manager of Dongfeng Nissan, served as executive vice president of clear Group, former global director of vehicle interconnection technology of Renault-Nissan Alliance, Takashi Chang served as chief operating officer of Qoros, and Toshiro Hirai, former head of car development at Infiniti, served as chief technical officer of Quan Automobile. Zheng Zheng, former general manager of Geely New Energy Automobile Brand Geometry sales Company, served as general manager of Baoneng sales Company. It is not difficult to see that Baoneng's crazy introduction of traditional auto executives is also for the sake of Qoros and the construction of high-end brands in the future.

On February 18, Junming Otani, executive vice president of Baoneng Automobile Group, issued an internal email: five models of the Qoros brand under Baoneng Automobile will be launched in 2021, and the high-end car brand and the first electric car in preparation will be released and sold this year. The first electric vehicle product for high-end brands such as Standard Tesla.

It is understood that Qoros will be listed in five models, including a new A + class sedan, two add-on electric models, Quan Zhi 5S, Guanzhi 7-year-old models will also be on the market. In addition, Baoneng also plans to launch a new high-end brand this year, and the first model will also be released and launched this year, mainly against Tesla, Lulai and other first pure electric products.

Although Baoneng Automobile relies on Baoneng Group and does not need to worry about capital, it has taken a controlling stake in Quan Automobile and acquired PSA shares in Changan, but it has not made a breakthrough in car building. On the contrary, there have been many personnel changes after its cross-border car building. At present, it is OK to introduce executives from traditional car companies to lay out the automotive field, but the continuous personnel changes also lead to confusion to a certain extent. When will Baoneng's dream of high-end cars be realized?

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