AutoBeta(AutoBeta.net)02/27 Report--

With the influx of more and more new energy vehicle brands and models, the competition in the small new energy market becomes more and more fierce, and the electric vehicles without value advantages will inevitably be squeezed by the market, especially under the impact of the continuous decline of the Tesla brand. Recently, it has been reported that Xiaopeng Motor will definitely push the lower-priced Xiaopeng P7.

Recently, there are media reports that Xiaopeng car will release the lithium iron phosphate version of the Xiaopeng P7 model on March 3, and because the model is equipped with lithium iron phosphate battery, the price will be explored and the comprehensive mileage will be 480km.

In response to this report, Xiaopeng auto insiders quickly confirmed to the media that the situation is true and that the new car will be officially announced on March 3.

As we all know, since Tesla brought domestic models, its official price reduction has been carried out many times. This is because Tesla is currently a leading high-end electric vehicle in the domestic market. At the same time, since the second half of last year, after the domestic Model 3 adopted lithium iron phosphate batteries from the Ningde era, the price has dropped by tens of thousands, and now it starts at 249900 yuan, which has no small impact on the entire high-end new energy market. After all, every price cut of the brand means that the competitiveness of other new power car companies will decline a little bit. At present, the Tesla brand has been in the leading position in the ranking of high-end electric models in China.

In this regard, Xiaopeng Automobile will also plan to launch lithium iron phosphate version of Xiaopeng P7. According to the car's previous new car application information in the Ministry of Industry and Information Technology, the new car has not changed much in appearance, and the biggest difference in power system is the use of lithium iron phosphate batteries from the Ningde era. it's just that the new car hasn't announced how much mileage the model will have.

Of course, with the arrival of Xiaopeng P7 lithium iron phosphate version of the model, its price will also have a certain decline. The current ternary lithium battery version of Xiaopeng P7 costs between 22.99 and 409900 yuan. According to industry analysis, the mobile phone after Tesla's replacement of lithium iron phosphate model is about 25000 yuan, then the lithium iron phosphate battery version of Xiaopeng P7 may be priced at 18 or 190000, which not only makes the model enter 200000 yuan for the first time, but also becomes an electric model with "1 prefix", which further attracts consumers' choice.

As the lower-priced models of the Xiaopeng P7 came out, some netizens said: thanks to Musk, after all, Tesla's continuous price cuts can further impose sanctions on new power brands and improve healthy competition in the market.

He Xiaopeng, CEO of Xiaopeng Automobile, once talked about Tesla's price reduction: we are very confident about the price reduction of our competitors this time. We have not even opened an internal phone call, and the data fully prove that price reduction has proved to be only a way of marketing, and it must be a double-edged sword.

He Xiaopeng believes, "No matter which one is, it is through their own products to make the cake of the smart electric car market bigger." In the current market environment, the differentiation advantages of their respective products, including Xiaopeng, there is still a lot of room for market improvement. "

Although Xiaopeng car sales still maintain a steady growth trend, the launch of the lithium iron phosphate version of Xiaopeng P7 also reflects Xiaopeng Automobile's hope to improve market competitiveness through lower costs and prices, so as to achieve sales growth. after all, Tesla's advantage is still very obvious.

According to data, the total delivery volume of Xiaopeng reached 6015, an increase of 470% over the same period last year, doubling for seven consecutive months and the third consecutive month of best delivery in history. Among them, the monthly delivery of Xiaopeng P7 reached a record high of 3710, with a cumulative delivery of 18772. Xiaopeng G3 delivered 2305 units a month, an increase of 118% over the same period last year. Now Xiaopeng P7 has surpassed G3 to become its sales responsibility.

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