AutoBeta(AutoBeta.net)03/01 Report--

On March 1, a new generation of Mingtu officially launched, the new car launched the fuel version and the pure electric version of two models. Among them, the price of the fuel version is 133800-168800 yuan, and the subsidized price of the pure electric version is 178800-203800 yuan. As one of the most important models of Beijing Hyundai this year, the new name map has made great changes in appearance and interior, and the figure of the old model can hardly be seen.

The appearance of the new generation of famous pictures has changed a lot compared with the previous ones. The brand-new picture adopts a brand-new family-style front face design, and the hexagonal middle net uses a silver decoration frame in the outer ring, together with the exaggerated split headlamp group, the overall shape is more young and domineering. It is understood that the new car two different power models will use different grille styles, 1.5T using a high-bright star array, and 1.8L using a black gem style.

The rear part of the car is the most recognizable part of the new car, and the shape of the through taillight is similar to that of the new Sonata, and the English logo of "MISTRA" is embedded above the brand LOGO. In terms of size, the length, width and height of the car body are 4780/1815/1460mm, wheelbase 2770mm respectively, and the length of the car is 50mm higher than that of the old model.

The brand-new generation of famous pictures also adopts a new interior design. The new car uses an integrated screen composed of a full liquid crystal instrument and a large-size central control LCD screen, together with a four-format multi-function flat-bottomed steering wheel with a new style, the new car's sense of technology and fashion is significantly higher than that of the old model.

In terms of power, the new car will introduce 1.8L naturally aspirated power and 1.5T turbocharger, the former maximum power 104.8kw, maximum torque 175.5N m, matching CVT continuously variable transmission. The latter has a maximum power 125kw and a maximum torque of 253N ·m, matching a 7-speed double clutch transmission.

In addition to the launch of the fuel version of the Mingtu model, the pure electric version of the model is also on the market. The appearance of Mingtu Pure Electric is not much different from that of the fuel version, only the front grille has been changed into a closed design, and some details have been adjusted to highlight the new energy image. In terms of power, Mingtu Chundian is equipped with a permanent magnet synchronous motor, and the comprehensive mileage of NEDC reaches 520km.

At present, the competition in the joint venture medium-sized car market is fierce, and mainstream models such as Honda Accord, Toyota Camry, Volkswagen Passat / Maiteng, Nissan Teana and other mainstream models have a solid position and occupy most of the market share, while the second-and third-line joint venture medium-sized cars can only rely on price cuts to compete with mainstream models. As an entry-level medium-sized car, the modern famous map will also continue to take the route of performance-to-price ratio, with the official price of 10,000 yuan, which means that the positioning of the new generation of models is further sinking.

This year can be said to be the product year of Beijing Hyundai. In addition to the brand new map that goes on sale today, the fifth generation Tusheng L based on the i-GMP platform will be launched in the second quarter of this year; in addition, Beijing Hyundai's first MPV product and the first new car based on the electrified exclusive E-GMP platform will also be introduced to the market.

At the beginning of 2020, based on the sales performance of 716000 vehicles in 2019, Beijing Hyundai set a sales target of 750000 vehicles in 2020, but due to the epidemic and the influence of the market, Beijing Hyundai finally achieved terminal sales of only 502000 vehicles, a far cry from the sales target of 750000 vehicles.

The epidemic situation is the most direct cause of the decline in Beijing Hyundai sales, but the main reason is that Beijing Hyundai does not have enough brand strength and product strength to support, and the gap between Beijing Hyundai and mainstream German and Japanese products and even independent brand products is growing. In 2020, Beijing Hyundai launched the seventh generation Elantra, the tenth generation Sonata, ix35 and other brand-new models. Beijing Hyundai's market competitiveness has also been enhanced, and some products have been localized on the basis of existing models, so as to achieve an upward breakthrough of the product brand.

At present, although Beijing Hyundai is gradually updating its products and its prices are sinking, in the face of competition from many mainstream products, Beijing Hyundai also needs to bear more pressure. In the short term, the decline in Hyundai sales in Beijing is inevitable.

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